Zylie the Bear is Ready to Be Inspired

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Zylie the Bear, a local startup toy company, will honor awesome kids who give back to their community with Zylie’s Awesome Kids (ZAK) 2011 Community Service Award

“Zylie is a great role model for children. She is creative, curious, and enjoys helping others. These are some of the awesome qualities we will look for in the finalists we select,” said Matt McCarty, co-founder of Zylie the Bear.

The Adventures of Zylie the Bear, a new toy company based in Connecticut, is launching an award contest this Friday to honor elementary and middle school children in the tri-state area who are doing great things for their community and the world.

Zylie the Bear believes that kids are powerful people who inspire us with their creativity, passion and commitment. To honor these outstanding young people, Zylie will give a $1,000 educational scholarship to a young person (grades 4-8) in the New York metropolitan area who is showing leadership through community service.

“This is the first year we’ve offered the Zylie’s Awesome Kids Community Service Award and we’re so excited to hear what kids in the New York metropolitan area are doing to make their community and the world a better place,” said Mary Beth Minton, founder and CEO of Zylie the Bear. “This is a great opportunity to recognize and be inspired by the efforts of kids who are passionate about helping others.”

The award contest will officially begin Friday, October 7. Kids can nominate themselves or be nominated by someone else (age 14 and up) by completing an online nomination form on the Zylie website (http://www.zyliethebear.com/zak) or by downloading the form and mailing it to the folks at Zylie the Bear. All nominations must be submitted by November 3rd at midnight.

Up to ten highly qualified finalists and their projects will be selected by the founders of Zylie the Bear and a panel of nonprofit leaders including Katerina Coutsouradis, Youth Program Coordinator at China Care, Andrea Heydlauff, Vice President at Panthera, and Michael Wise, Director of Youth Service at New York Cares. Finalists will be selected based on their demonstrated commitment to a cause they care about and their creativity and leadership in addressing the issue. Successful applicants are those who address a social need related to helping people, animals or the planet.

The finalists will be announced in mid-November and featured on the Zylie the Bear website where the community can then help the Zylie team pick the winner and scholarship recipient by voting on the nominee that most inspires them. The winner will be announced at the end of November following a public voting period.

“Zylie, the main character in The Adventures of Zylie the Bear, is a great role model for children. She is creative, curious, and enjoys helping others. These are some of the awesome qualities we will look for in the finalists we select,” said Matt McCarty, co-founder of Zylie the Bear. “Through this award, we will recognize young people who don’t want to wait to make the world a better place. They just go out and do it.”

About Zylie the Bear:

The Adventures of Zylie the Bear was conceived by Mary Beth Minton when she realized one of her daughters was dressing her teddy bear in doll clothes. Wishing there was a more doll-shaped bear available, Zylie was born. She developed the line with her son Matt McCarty, and the two now run the company together at their headquarters in Greenwich, CT. The duo launched the line last year and have already won nearly every major toy industry award, including the prestigious Oppenheim Toy Portfolio Platinum Award for Best Toy. For more information about Zylie the Bear please visit the website at http://www.zyliethebear.com

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Matt McCarty
Arete LLC
(203) 531-7866
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