Syndicate Mortgages Teams Up with Creative Bube Tube for a Second Time to Promote their Variety of Mortgage Calculator Services

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Mortgage calculators are useful tools to help better understand finances and the investment associated with having a mortgage. Syndicate Mortgages offers a variety of different calculators to aid with any questions pertaining to mortgages and financials. Syndicate Mortgages paired up with Creative Bube Tube to create an advertising strategy that would best inform their current and potential clients of the services they provide.

Whether it’s considering buying a home, questions about home equity and mortgage life insurance, curiosity about why you should use a mortgage broker or anything pertaining to mortgage renewal, calculators, interest rates, applications or debt consolidation, Creative Bube Tube produced 11 informative commercials for Syndicate Mortgages that pertain to all of the aforementioned topics. Each commercial is 30 seconds in length and are mainly being used on Syndicate Mortgage’s website as informative videos for consumers seeking answers to FAQ’s about mortgages. The video highlighting the company’s mortgage calculator services will be airing on television to give Syndicate Mortgages name greater exposure and positioning them as offering top mortgage calculator services. The mortgage calculator commercial states some of the various services that the calculator provides, such as; calculating monthly mortgage payments, length of mortgages, accelerated payments and remaining principle left on a mortgage in future years.

When it comes to commercial production, over 50% of the commercial is produced in postproduction. The beauty of having the majority of a commercial being created in postproduction is that the commercial can then be cut and edited to a desired length, or cut to accommodate constantly changing needs. The process of the mortgage calculator’s videos began months before the commercials were even filmed and follows a very structured advertising strategy. Once Creative Bube Tube scripted all of the videos and gained approval from the client, a production date was set. Prior to the production date, talent and location were scouted, the production crew was formed and a shot list was created. As a top Advertising Agency, Creative Bube Tube handles everything necessary for a production; including talent and location scouting. The next step in the advertising strategy is to assemble a crew consisting of Assistant Director, Production Assistant, Director of Photography, DMT, Gaffer or Grip, Sound Mixer, Makeup Artist and Teleprompter Operator. The ten videos were filmed at a Mississauga studio in mid-July of 2011. The premise of the production was a host talking directly into the camera in front of a white stage. From there, the footage is then passed onto the postproduction department for polishing through adding graphics, on-screen text, grading and syncing the audio to the video. The style of this commercial is ideal for promoting mortgage calculator services like those offered by Syndicate Mortgages in order to inform its audience while still keeping them entertained. Interesting and informative content are key when it comes to producing videos of this type.

This isn’t the first time that the duo has paired up to generate videos, in early May of 2011 the top Advertising Agency produced a ninety-second commercial for Syndicate Mortgages. The duo made a promotional video for Syndicate Mortgage’s website in hopes of expanding their team of mortgage professionals. This time around, all eleven of the videos will appear on Syndicate’s website, but one will also be airing on television. This way, Syndicate Mortgages can gain the best of both worlds; once their television commercial attracts leads to their website they can then show them the new informative videos so clients will be well informed of the services they are looking for. Since Creative Bube Tube handles everything in-house, the media buying and planning was researched extensively to specifically target the right demographic for Syndicate Mortgages. This definitely will not be the end of productions to come from this partnership, what will they think of next?

About Syndicate Mortgages:
Based out of the busiest Metropolitan sector of Toronto, Ontario, Syndicate Mortgages also has 10 branch locations across Ontario, and employs over 100 Mortgage Professionals. Today, it’s one of Ontario’s fasting growing Mortgage Brokerages offering an abundance of services pertaining to mortgages and debt consolidation. Syndicate Mortgages also offers great backend support with lender management, centralized underwriting agents, Filogex lender matrixes for borrowers with unique needs, property assessment & valuation systems and a short turn around time due to all of these extra aids. If you’re looking to find the best Canadian rates to fit your every need or if you are looking for a mortgage professional then visit today.

About Creative Bube Tube:
Creative Bube Tube is a full service top Advertising Agency that handles everything from concept to creation to media buying and planning. Having everything in-house cuts out the middle man saving an enormous amount of time and energy. This eclectic group of industry experts is devoted to providing you with the best concepts possible for your product or service. They pride themselves on creativity and back up their belief in television advertising so much that they have even advertised for themselves. Their team has worked with clients such as: Innovative Composites International, Hakim Optical, Slimband, Dr. Ho, Rp Toys Ltd., Group Dudes and Lifemates. Have a look at some of their work


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Jenny Munford
Creative Bube Tube
(905) 876-9229
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