We had 75 subscribers within the first few minutes of the ad airing
(PRWEB) October 06, 2011
Group Dudes goal is to provide guys with cool deals and savings on things like; cars, sports, food, bars and tech. Not only that, Group Dudes has done deals with such companies as; the Toronto Maple Leafs, Toronto Blue Jays, Toronto FC, Toronto Argos, Toronto Marlies, Budweiser, Boston Pizza, Licks and The Hockey News. Group Dudes realized the opportunity in the growing coupon market, and quickly snatched up the “Dudes only” audience. Group Dudes turned to top Advertising Agency, Creative Bube Tube to produce an exhilarating commercial that would be more informative and promotional for their customers. The 30-second commercial was mostly produced in postproduction and followed a very structured procedure.
Once the script and storyboard were finalized, the live action portion of the commercial was filmed in a Toronto studio in front of a green screen. A green screen allows the object in front of it (in this case 2 male actors) to be placed anywhere, and on any background. After production, the live action footage was then passed onto the top Advertising Agency’s postproduction department where all of the magic happened. First, the postproduction team created rough animatics to ensure that pacing and the selected camera angles were all feasible with the project. From there the 2D and 3D animations were added in using After Effects and Cinema 4D to create a pile of sports equipment and other various “manly” things. After completion of the animations, the skilled postproduction team added lighting and texture passes and then comped it all together. Compiling is the act of taking each various aspect of a commercial and combining it to create a finished product. Finally, the postproduction team did the full quality of animation and then added in the sound design. Sound design is the process of creating all of the sound effects, for example if an object falls from the top of the screen and smashes into the ground, the editor doing sound design would be responsible for finding the appropriate sound, timing the sound of the crash and the animation of the broken tiles flying everywhere. Once the finished product is all polished it is ready to be sent to air. “It was a great project to work on, we had a lot of creative freedom which made it enjoyable for us,” said Motion and Graphic Designer, Jason Tennant.
The top Advertising Agency also handled the media buying and planning for Group Dudes and placed their 30-second commercial on TSN, which is a highly targeted channel for their target market. “We had 75 subscribers within the first few minutes of the ad airing,” said Director of Services and Technology for Group Dudes, Chad Mitchell, “we were amazed at how quick the results were!”
About Group Dudes:
Group Dudes is essentially an online coupon company that targets a male demographic. Their goal is to connect their male consumers with deals on cool things such as food fare, scuba diving lessons, tickets to sporting events, skydiving and much more. Providing deals from top-notch businesses at the best prices around, Group Dudes offers incredible savings on goods and services for men to enjoy. Visit them and sign-up today at http://www.Groupdudes.com. Hurry though; deals are time-sensitive and you definitely do not want to miss any.
About Creative Bube Tube:
Creative Bube Tube is a top Advertising Agency offering top-quality television commercial productions. Based out of Milton, Ontario and with three offices across Canada, Creative Bube Tube handles every project in-house from script to screen. The top Advertising Agency can produce anything from stock video commercials to live action productions. Creative Bube Tube also handles; branding, PR, web design and much more. Visit them today at http://www.creativebubetube.com to see some of the hundreds of commercials they’ve produced for clients such as; Innovative Composites International, Hakim Optical, Dr. Ho, Slimband, Lifemates and Trade Secrets.