MarketingSherpa Releases the 2012 B2B Marketing Benchmark Report

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1,745 Marketers Reveal a 50% Decline in Overall Effectiveness of Marketing Tactics

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The 2012 B2B Marketing Benchmark Report exposes the mounting pressure B2B marketers are under, the increasingly pertinent challenges they are facing, and what they’re doing to succeed despite their need for more resources in time, staffing and budgets.

MarketingSherpa has just released the 2012 B2B Benchmark Report which reveals outcomes from a survey from more 1,745 B2B organizations. They admit that their marketing tactics simply aren’t working like they used to. There’s as much as a 50% decline in effectiveness for even their most tried-and-true marketing strategies since last year.

The 188-page report examines the barriers that are blocking marketers’ success, and their best practices for overcoming them. This information is compiled into over 140 charts with analyses, hundreds of marketer insights, several abridged case studies of real-world success stories and more.

“The economy is struggling and so are marketers,” says Jen Doyle, MarketingSherpa Senior Research Manager and the report’s lead author. “The 2012 B2B Marketing Benchmark Report exposes the mounting pressure B2B marketers are under, the increasingly pertinent challenges they are facing, and what they’re doing to succeed despite their need for more resources in time, staffing and budgets.”

The report encapsulates what’s working and what’s not in the marketplace right now. It is a guidebook for marketing professionals who are eager to inform their own marketing initiatives in an unresponsive marketplace. The insights, analyses and case studies compiled in this report will help them:

  •     Identify opportunities to improve lead generation ROI through funnel optimization
  •     Allocate budgets against industry averages
  •     Generate leads through social media, email marketing and more
  •     Benchmark practices and performance against other organizations
  •     Attain insights from marketing campaigns that drove results like 700% revenue growth and a 30% increase in pipeline
  •     Find out how other marketers are addressing marketing automation, buyer personas, content and more
  •     Create compelling value propositions that convert

Download a free executive summary.

Purchase the 2012 B2B Marketing Benchmark Report before October 31 to save $100, courtesy of Marketo, sponsor of the report. To purchase, go here: http://www.sherpastore.com/2012B2BMarketingBMRMarketoPress.html

About MarketingSherpa
MarketingSherpa publishes practical Case Studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

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Bethany Caudell
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