Phoenix, AZ (PRWEB) October 10, 2011
VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announced today that Channel Partners is introducing a new, expanded content plan for 2012. As part of that plan, Channel Partners will be increasing its use of digital elements. In addition, Channel Partners magazine will move to a 10-time frequency in 2012.
“We are excited about our content plan for 2012,” said Group Publisher Larry Lannon of Channel Partners. “We will be creating more great content for the channel than ever before. The channel has expressed interest in content tailored to the needs of their businesses, which is exactly our purpose. We also will be delivering that content in ways that tie tightly to how contemporary business professionals access their critical business information."
A 10-time frequency better corresponds to the way information consumers in the channel use information delivered via print today. It also better corresponds to how marketers now use print advertising. Digital technology has changed both sides of the equation.
Today, excellent magazines like Channel Partners are similar to a collection of greatest hits put out by a musician. The magazine organizes and compresses the ocean of information, data and coverage available each day through Channel Partners’ website, e-newsletters, premium digital products and the two annual live events.
“We have a great plan for 10 print editions of Channel Partners in 2012,” said Editor-in-Chief Khali Henderson. “Our focus will continue to be on the issues of most intense concern to our channel audience. Those issues include the cloud, mobility, UC, hosted services, managed services, the cablecos’ increasing activity in the channel, changing business models and compensation strategies, and the opportunities the channel presents for both business and personal income growth."
“In addition, we are adding an accelerated and comprehensive schedule of Digital Issues, Reports, Webinars and other premium digital resources to our content calendar for 2012. We will be providing more content than ever in 2012. And, as always, we are planning to raise the bar qualitatively, too, with more analytical, tutorial and actionable information.”
For detailed information on the digital advertising, sponsorship opportunities for digital products, the magazine’s frequency and the 2012 rates, please contact: Associate Publisher Susan Kostbar at 480-990-1101, x1402 or at firstname.lastname@example.org.
About Channel Partners
For more than two decades, Channel Partners has been the leader in providing news and analysis to indirect sales channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services, associated CPE and applications as well as managed and professional services. Channel Partners includes a monthly print publication, electronic newsletters, Webinars, Reports, Buyer’s Guides and more. It can be found on the Web at http://www.channelpartnersonline.com. It is the official media of the Channel Partners Conference & Expo (http://www.channelpartnersconference.com). Join us on LinkedIn at Channel Partners Network.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, 8 trade shows and regional conferences, training and accreditation programs and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries, including healthcare, natural products, telecommunications and self-storage.