Prince of Scots Announces Launch of the Next Generation in E-Commerce

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A "New" Social Media Site With Fashion, Food, Fun, and Shopping of Course

Prince of Scots announces the launch of the next generation in e-commerce trends for the luxury and boutique sector of fashion retailers. Fashion trends change daily. Meanwhile technology trends are brisk with updates to the iPhone, Facebook, and countless new apps for the Android. The Fashion Press on Prince of Scots website will merge the best of the fashion world with technology. The new site offers a new concept for the modern luxury lifestyle.

The Prince of Scots on-line experience is all about fashion, food, fun, and shopping of course. David Campana, E-Commerce Director, said plans for the site were to create a new socially interactive shopping environment. The Mission: To offer an online resource for fashion trends, celebrity watching, luxury lifestyles, weather, living in the Hamptons including a beach cam, and industry insight which will all marry back to a shopping destination for special gift exclusive in the market place.

Shopping on Prince of Scots is unique. Readers will find a luxury collection of gifts. The site will include the signature line, Iona Crawford, McAlson Boxers and Swimwear, Patricia Brown Jewelry, John Hardy men’s furnishings, Thompson of London cufflinks, Designer Del Tempo watches, Ermenegildo Zegna and Ermenegildo Zegna ~Baby~ cashmere throws, blankets, and scarves.

“Our goal was to create a virtual store where our customers can come relax, enjoy coffee from the comfort of their office or home, read leisurely stories, and shop at the same time,” Campana said.

Prince of Scots content will share online resources of light entertainment. The corporate strategy is to create frequent visits which will convert readers to loyal customers. More Clicks to a website is similar to footsteps in stores according to Campana. Visitors can also view the Prince of Scots Twitter Feed and link to Facebook post to interact with the global fan base of the brand.

Recent content postings included

         •    Fall In Southampton
         •    Hilton Head is an Official Scottish Colony!
         •    Watch: Lady Gaga’s Short Film For Mugler Spring 2012
         •    Palace Says Kate Middleton Won’t Be Appearing on the Cover of Vogue (For Now)
         •    Hamptons Preppy at its Best.
         •    London Fashion Week! Iona Crawford
         •    Kate's Dress the Biggest Attraction at Buckingham Palace EVER!!
            •    Top 10 Designers of all Time!

“We are pleased to offer an exquisite collection of fine merchandise from Italy, Belgium, United Kingdom, and the US,” said Tim Danser, President of Prince of Scots, “Our virtual shopping environment is modern and on trend. The site is fun while keeping pace with social media. We will change the future of the on-line experience.”

Prince of Scots is offering an introductory offer to convert readers into loyal customers. For a limited time if readers “Like” the luxury lifestyle on Facebook, they may enter code “Like25” at the website check out to receive 25% off the total purchase and Free Shipping.

Links to the Social Media World of Prince of Scots.

http://www.princeofscots.com

http://www.princeofscots.com/news/

http://www.princeofscots/shop/

http://twitpic.com/6s08f6

http://twitter.com/#!/PrinceofScots1

http://www.facebook.com/pages/Prince-Of-Scots/187463437958180

About Prince of Scots

Prince of Scots is an exceptional designer, manufacturer, and retailer of top quality consumer products. The company offers a vast global network of sourcing, manufacturing and distribution through strategic partnerships. Our “Ultimate Goal” is be Best in Class in everything we do.

About Tim Danser

A fashion industry executive skilled in creating "The Next Big Idea." While a student at West Virginia University, Danser created the schools first pin up calendar, Faces of WVU. Danser has been credited with many "first" in the industry including "Why Rent When You Can Own Tuxedo" at JCPenney and "Dad Wants Free Gasoline" at Sears.

Singular product innovations include the world’s first machine wash/tumble dry suit with JCPenney and the world's first Eco suit at Sears. While serving as Interim President and Vice-President of Marketing at Bagir International, Danser was successful at turning the company around, launching Simon Carter in North America and creating Red Carpet Brands.

Today, Danser brings a new global source of supply, a new business strategy to keep businesses competitive, and emerging designers/ talent setting fashion trends of tomorrow. .

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Sandi Casal

David Campana
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