Bentonville, AR (PRWEB) October 06, 2011
The NPD Group, a leading global provider of consumer and retail information, has signed a point-of-sale cooperation agreement with Sam’s Club to receive and analyze sales information from Sam’s Club U.S. clubs and SamsClub.com. The NPD Group offers point-of-sale information and insights for a wide range of industry sectors based on information provided by over 900 retailers representing 150,000 retail doors worldwide.
Under the agreement, NPD will receive point-of-sale data from Sam’s Club, increasing NPD’s tracking coverage for clubs and ecommerce and providing its clients with a more robust view of market activity in these increasingly important channels. NPD will also become Sam’s Club’s primary provider of point-of-sale and consumer panel information in the General Merchandise categories.
“We are excited about this latest step in our continued partnership with Sam’s Club,” said NPD Chairman and Chief Executive Officer Tod Johnson. “We look forward to building our relationship with Sam’s Club and the benefits that this will bring to our retailer and manufacturer clients. As the marketplace evolves, and consumers look online for more of their shopping needs, we are committed to offering more insight into ecommerce, and the addition of SamsClub.com is a key milestone for NPD and for the industry. “
“This expanded partnership with NPD will allow us to better understand what our members are looking for in general merchandise and then use that knowledge to work with suppliers to meet those wants and needs”, said Cindy Davis, executive vice president of Walmart global customer insights.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.
For further information please contact:
Leslie Singer, VP Corporate Communications, Tel. +1 516 625 2302, leslie(dot)singer(at)npd(dot)com