Nine Months Since its UK Release, and the Popularity of Microsoft Dynamics CRM 2011 Continues to Grow

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UK independent CRM specialists Concentrix TSG say interest in Microsoft Dynamics CRM 2011 is increasing month after month

Concentrix TSG
Microsoft Dynamics CRM has always been a popular product. But since the launch of Microsoft Dynamics CRM 2011 back in January, we’re seeing increasing numbers of enquiries month after month

Nine months after the release of Microsoft Dynamics CRM 2011 in the UK, Microsoft’s flagship Customer Relationship Management (CRM) solution continues to gain popularity among UK businesses. That’s according to CRM specialists Concentrix TSG.

Microsoft Dynamics CRM 2011, which can be deployed as a cloud-based CRM solution as well as on-premise, is being embraced by small businesses that are implementing CRM for the first time, as well as larger, established organizations changing CRM applications.

Peter Elgar, Marketing Manager at Concentrix TSG said “Microsoft Dynamics CRM has always been a popular product. But since the launch of Microsoft Dynamics CRM 2011 back in January, we’re seeing increasing numbers of enquiries month after month. These range from small businesses with only one or two users, right up to household-name businesses with users in multiple sites”.

So what’s behind its success?

As well as offering deployment both ‘in the cloud’ and on-premise, Microsoft Dynamics CRM 2011 has a comprehensive range of market-leading features and powerful functionality. These include dashboards, seamless Outlook integration and a familiar user-interface. Microsoft has introduced the product with a highly competitive price tag, and also provides free trials for individuals and organizations.

Elgar continues, “Organizations choose Microsoft Dynamics CRM 2011 because it’s easy to use, but incredibly powerful and readily adapted to the requirements of individual businesses. Microsoft has also priced the software so it’s currently much better value than any of its serious competitors”.

The cloud-based version of the product, called Microsoft Dynamics CRM Online, is available for free 30-day trials. The sign-up procedure for the trials has deliberately been kept simple, and users can access the product in a matter of minutes.

“The easy access to free trials of Microsoft Dynamics CRM Online has also helped increase the product’s popularity. It means individuals and businesses can really get to know the product before deciding to deploy it. Anyone can quickly get up and running with a trial - you don’t have to give credit card details or install any software.”

Concentrix TSG is product agnostic and offers a variety of what it considers ‘best in breed’ CRM solutions. So how does the popularity of Microsoft Dynamics CRM 2011 compare with other CRM software applications?

Elgar concludes “Since its release, we’ve had more enquiries about Microsoft Dynamics CRM 2011 than any other CRM solution”.

Background Information
Concentrix TSG is a UK independent customer relationship management (CRM) specialist and IT solutions provider. Concentrix TSG helps companies increase competitiveness, profitability and customer satisfaction by improving business processes, systems and IT.

Concentrix TSG solutions are based on recognised, 'best-of-breed' software products. As well as providing Microsoft Dynamics CRM, Concentrix TSG offers Sage CRM, FrontRange's GoldMine and other CRM software products. The company also offers Enterprise Resource Planning (ERP) solutions including the Sage 200 suite and Microsoft Dynamics NAV, and supplies leading brand hardware, telecoms and IT infrastructure, plus a comprehensive range of support, training, advice and consultancy services.

Concentrix TSG is based in Mountsorrel, Loughborough, Leicestershire UK. As part of the Technology Services Group (TSG) the company has offices throughout the UK.


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