Consumers are increasingly going online to research insurance and find information to help them make an informed decision. Free report marketing is an effective lead generation strategy because it offers consumers the information they're searching for.
Carrollton, Texas (PRWEB) October 06, 2011
Insurance Technologies Corporation (ITC) is pleased to announce the addition of free report marketing to Insurance Website Builder, the premier insurance agency online marketing provider. Free report marketing generates leads for an agency by providing insurance-related reports to the agency’s website visitors in exchange for their contact information.
“Consumers are increasingly going online to research insurance and find information to help them make an informed decision,” said Laird Rixford, vice president of product development. “Free report marketing is an effective lead generation strategy because it offers consumers the information they’re searching for while capturing their contact information so the insurance agent can start building relationships with consumers who have indicated their interest in purchasing an insurance policy.”
Agents can choose from the assortment of articles included in the Insurance Website Builder system or add their own to build their report library. Insurance Website Builder adds insurance-related articles to the system monthly so agents can encourage visitors to return to their websites for the new information. Cover pages can be customized for the agency and will be automatically added to every report. Also, cover pages for specific lines of business can be created for reports related to specific lines of business. When a visitor selects multiple reports at once, the system will combine the reports into a single customized download.
“If an agent uses AgencyBuzz, the contact information received from free report marketing will be automatically inserted into the drip marketing system to begin the marketing process,” said Rixford. “This combination provides agents with an all-inclusive prospect marketing system to collect information and promote their agencies to visitors that engage with their websites.”
This new feature is included at no charge in Insurance Website Builder's Gold and Platinum plans. View the full list of Insurance Website Builder features for insurance agent websites.
About Insurance Website Builder
Insurance Website Builder gives insurance agencies a professional presence on the web through quality insurance web designs. With a full set of tools designed to help agencies market new leads and maintain relationships with existing customers. For more information, visit http://www.GetITC.com/products/websites.
About Insurance Technologies Corporation
Insurance Technologies Corporation, founded in 1983, is a leading provider of insurance agency marketing, agency management software, insurance websites and insurance rating software to the industry. Operating nationwide ITC has quickly grown with a philosophy of providing quality solutions. Currently, ITC serves more than 100 insurance companies and more than 5,000 agencies. For more information, visit http://www.GetITC.com.