Learn How to Leverage Facebook's Latest Updates for PR Success with PR News' Facebook Webinar on October 19

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PR News' Facebook webinar on October 19 will focus on generating more awareness with the Facebook Ticker, measuring the reach of Facebook activity, driving Web site traffic and lead generation, increasing brand visibility with News Feed posts and much more.

The PR News Facebook webinar on October 19 will transform PR and communications professionals into Facebook experts who can build followers, engage their company's community and most importantly – measure results.

In just the last few weeks, Facebook has unveiled a new format and features that will change the way users share information and interact with brands. The upcoming Timeline user profile will allow for more engagement and connection between brands and their communities, and the “top posts” and “most recent” News Feeds have merged—potentially enabling users to get their organization’s posts at the top of their fans’ feeds.

On October 19, PR News' Facebook webinar panel of communications leaders will present insight into how to use Timeline to communicate a company's brand story to its audiences; how the new scrolling Ticker will impact a company's status updates in real time; how to use "Lists" to categorize likes into groups; and how the Open Graph and “Gestures” features will impact a company's brand. They will also share their surefire audience engagement techniques to make sure a company's efforts on Facebook are at the heart of all of its PR successes.

For more information on PR News' Facebook webinar, "How to Leverage Facebook's Latest Updates for Your PR Success," visit PR News online at http://www.prnewsonline.com/webinars/2011-10-19.html.

PR News' Facebook webinar will provide insight into how to:

-Identify and engage online influencers
-Increase the number of Facebook followers
-Generate more awareness with Facebook Ticker
-Measure the reach of Facebook activity including "likes," posts, photo-tagging and sharing
-Drive Web site traffic and lead generation
-Increase brand visibility with News Feed posts
-Use "Lists" to categorize likes into groups
-Reward brand ambassadors who use the “brand tagging” feature
-Integrate Facebook PR strategies with other social media and PR tactics
-Measure Facebook activity and its contribution to PR goals
-Manage team ownership and time investment in Facebook activity

To register for PR News' Facebook webinar, "How to Leverage Facebook's Latest Updates for Your PR Success," visit PR News online at http://www.prnewsonline.com/webinars/2011-10-19.html.

The PR News Facebook webinar on October 19 will transform PR and communications professionals into Facebook experts who can build followers, engage their company's community and most importantly – measure results.

For content questions regarding the Facebook webinar, contact Laura Berdichevsky at lberdichevsky@accessintel.com; 301-354-1610 and for registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com; 301-354-1694.

The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.

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Laura Berdichevsky
PR News
301-354-1610
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