(PRWEB) October 08, 2011
MD Connect announced today the recent hiring of Benjamin Joslin as their Vice President of Online Marketing. In this capacity, Joslin will be responsible for managing MD Connect's current suite of online marketing services for physicians, hospitals and other medical professionals and growing them through the addition of alternative media and new services. While doing this, Joslin will be maintaining MD Connect's traditional performance marketing focus on driving true leads, referrals and growing client revenue.
Joslin has more than 20 years of senior level strategic marketing, and general management experience, with over a decade of customer acquisition and lead generation via online media. Joslin is the Founder and GM of Life123.com, a popular how-to Web site and brand owned and operated by Ask.com, a division of InterActiveCorp. (Nasdaq: IACI). While at Life123.com, Joslin presided over the site’s initial conceptual development, and rapid growth to over 2 million visits per month. Prior to Life123.com, Joslin served as General Manager and VP of Marketing for Domania.com a division of LendingTree where he provided marketing services to leading financial institutions including Chase, CitiMortgage, and Bank Of America. Prior to Lending Tree, Joslin was in charge of call center operations for the Share Group, a leading fundraising service provider that was twice named to Inc. 500’s list of fastest growing US companies. Joslin's experience base spans all the tactical online marketing disciplines including paid search, search engine optimization, display, e-mail, social media, affiliate, landing page/site optimization, multivariate A/B testing, webinars, and much more.
"Our rapid growth to date has put us in a position to bring on board an executive of Ben's caliber" said Dan Stempel, President of MD Connect. "Going forward, we know Ben will help us to significantly expand our platform of online marketing services and allow our clients to maximize their online advertising presence and performance."
About MD Connect
MD Connect is a medically-focused, performance-based internet marketing agency with locally targeted programs proven to drive significant referral volumes at costs below that of traditional media. MD Connect programs include integrated referral measurement, helping to clearly show clients that their marketing investments are generating a positive return. MD Connect has over 20 years of both medical and online marketing experience and has managed online marketing programs for over a hundred leading hospitals and physician practices, in over 20 different medical specialties, and in metro markets from the largest down to smaller rural locations. For more information visit http://www.mdconnectinc.com