New York, NY (PRWEB) October 07, 2011
Discover the impact predictive analytics can deliver. Learn how to forecast customer needs and increase customer value through the expert-led sessions at Predictive Analytics World, produced by Rising Media and Prediction Impact, October 16-21 in New York.
The roster of Predictive Analytics World speakers is the richest and most diverse yet, and features more than 40 sessions across 3 expertise levels of real-life examples of deployed predictive analytics. Hear from hands-on professionals how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.
Author Thomas Davenport, President's Distinguished Professor at Babson College, David Gondek, IBM Technical Lead, Watson Knowledge Capture and Learning, IBM Research, and Eric Siegel, Conference Program Chair, will keynote. Davenport will speak on Everyday Analytics: Making Leading Edge Pervasive; Gondek shares Building Watson - An Overview of the DeepQA Project; and Siegel presents Persuasion by the Numbers: Optimize Marketing Influence by Predicting It. But that's only the beginning.
Workshop sessions include Deploying User-Friendly Predictive Analytics (Jeff Mergler, TIBCO Spotfire), Driving Enterprise Decisions with Business Analytics (James Taylor, Decision Management Solutions), Hands-On Business Analytics: Insights to Impact and Predictive Analytics: Fundamentals and Use Cases (Piyanka Jain & Puneet Sharma, PayPal), Modeling Methods: The Best and the Worst of Predictive Analytics (John Elder, Ph.D., Elder Research), Hands-On Text Analytics with IBM (Tim Daciuk, IBM), Hands-On Predictive Analytics with SAS Enterprise Miner (Dean Abbott, Abbott Analytics), R Bootcamp: For Newcomers to R and R for Predictive Modeling: A Hands-On Introduction (Max Kuhn, Pfizer).
Organizations are looking to predict how customers will respond in the future, and realizing their historical data is an untapped resource. Beyond standard business reports and sales forecasts, predictive analytics offers actionable predictions for each customer. These predictions deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile.
Register now for Predictive Analytics World, October 16-21 at the Hilton New York.
View the full agenda and see all the great sessions available.
Predictive Analytics World is part of Data Driven Business Week, which includes the eMetrics Marketing Optimization Summit, Text Analytics World, Conversion Conference, GAUGE, and the Internet Marketing Conference.
Predictive Analytics World is sponsored by IBM, SAS, Deloitte, Sybase, Teradata, StatSoft, Vertica, FICO, Mu Sigma, Oracle, Tibco, Salford Systems, InfoCentricity, Kxen, Yottamine, Zementis, KDNuggets, Informs, AnalyticBridge, Customer Think, Improvement and Innovation.com, Predictive Analytics.org, Toolbox.com, TOPSEOs and Visibility.
About Rising Media
Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.
Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.
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