K’NEX Wins 2011 National Parenting Publications Award

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Mario™ and Standard Kart Building Set is among elite group of quality children’s products honored in NAPPA’s Children’s Products Competition

Mario™ and Standard Kart Building Set Wins 2011 National Parenting Publications Award

K’NEX products have long been a favorite of parents and kids. Receiving acknowledgement of their educational value, safety and especially the enjoyment they bring to children is rewarding and we are honored to be part of this elite group.

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, has been named a 2011 National Parenting Publications Award (NAPPA) winner for its Mario Kart Wii™ Mario and Standard Kart Building Set. Recognized for bringing the characters from the Nintendo’s Mario Kart Wii game to life, this set joins an elite group of NAPPA-identified quality products honored in NAPPA’s 2011 Children’s Products Competition. With this set, which can be found at all major retailers, children can build Mario in his Standard Kart, just like in the game, and race him using the pull back motor.

President and CEO of K’NEX, Michael Araten, commented, “K’NEX products have long been a favorite of parents and kids. Receiving acknowledgement of their educational value, safety and especially the enjoyment they bring to children is rewarding and we are honored to be part of this elite group.”

“This year’s Children’s Products winners represent an exciting combination of traditional children’s toys, books and games along with virtual products like video games, ebooks and apps,” said Julie Kertes, NAPPA general manager. “Our list of winners, which will be released on November 1, consists of independent, smaller companies; large manufacturers; and everyone in between. We are proud to say that in NAPPA competitions, even the mom ‘n’ pops are recognized for their quality products.”

NAPPA’s independent expert judges evaluated hundreds of submissions for their innovation, entertainment and education values and quality. 75 products were selected to receive the esteemed Gold Award while 93 received Honors and 13 were chosen as “Rising Stars.”

For a complete list of all 2011 NAPPA Children’s Products winners and for more information about the competition, visit http://www.NAPPAawards.com.

About K’NEX
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on, Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About NAPPA
For more than 20 years the National Parenting Publications Awards (NAPPA) has been the go-to resource for the best products for families. NAPPA’s team of independent expert judges, along with family and child testers, select the most innovative and enduring products as NAPPA Gold and Honors winners in two annual competitions, Children’s Products and Parenting Resources. Far more than a seal of approval, a NAPPA award signifies that a product has been rigorously evaluated against stringent criteria and stands out among hundreds of other products from around the world. For more information, visit http://www.NAPPAawards.com.

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Jacqui Griffith
KNEX BRANDS
(215) 996-7722
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