Cleveland, Ohio (PRWEB) October 07, 2011
Driving and tracking mobile conversions from online marketing campaigns is becoming one of the most important priorities for marketing executives. The use of mobile phones for Internet use continues to rise exponentially and with that, the amount of mobile commerce is expected to soar.
Mongoose Metrics, an enterprise-level phone conversion optimization company and leading call tracking solutions provider, announces today the launch of its Mobile Call Track Suite. The suite includes rules-based triggers that help companies address critical points throughout the buying process with actions such as visitor rescue. Aimed at helping companies drive and track mobile conversions, Mongoose Metrics expects its new mobile products to fill a much-needed gap in the mobile marketing space. By combining the features of call tracking and mobile conversion optimization, marketers no longer have to wonder which conversions happen via mobile technology.
Mongoose Metrics co-founder, Stephen Abbey says, “By integrating our mobile call tracking technologies with existing mobile marketing campaigns, businesses can expect to see significant gains in the ability to convert mobile web visitors into mobile customers. We’re seeing an incredible demand for mobile phone conversion solutions from our clients in the e-commerce and B2C industries specifically, but also in the B2B sector as well. Marketers know that reaching web visitors via their mobile devices is critical to their ongoing success.”
“For marketers who understand the shift in the buying process and design their strategies to include emerging marketing technologies that address this shift, enabling Mongoose’s Mobile Call Track Suite will surely lead to a competitive advantage” Abbey adds.
For more information about Mongoose Metric’s Mobile Call Track Suite visit http://www.mongoosemetrics.com/blog/2011/10/06/conversion-rates-are-41-lower-on-mobile-boost-your-mobile-conversions-with-mobile-call-tracking/
About Mongoose Metrics
Mongoose Metrics is the enterprise leader in phone conversion optimization and call tracking solutions. Mongoose is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com, call 1.877.784.0496 or follow us on Twitter @mongoosemetrics.