eMagine Completes Website Upgrade for Tecogen

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New site achieves company’s goals with clean design, increased content

eMagine(tm), a leading Web design/hosting and marketing consultancy, today announced that it has completed the redesign and launch of a new website for Tecogen (http://www.tecogen.com), a leading manufacturer of natural-gas-fueled combined heat and power (CHP) products.

Tecogen’s goals for the new site included a more polished look, along with content that would communicate its expertise in the chiller and cogeneration market – plus information about its economical and “green” product family – to its customers and prospects, who include building/business owners, technical plant engineering and facilities managers, and consulting engineers.

The project began with an eMagine-led branding exercise, resulting in the identification of three simple marketing messages and ultimately in the development of a new corporate logo which crystallized those messages. The logo’s design scheme led directly to the “frame” for the new website’s primary pages: a clean, crisp, calming look that was just what the Tecogen team had in mind when they began their search for a website development partner. Finally, the site was completed with the inclusion of a business blog and buttons for the most popular social networks.

According to Melinda Furse, Tecogen’s Marketing Communications Director, “Starting with the initial branding exercise, eMagine’s team exceeded our expectations at every turn. The new logo has lightened and brightened our corporate image, and that positive feel carries through the entire website. In addition to its attractive design, the site is organized so that visitors can navigate more intuitively. We have heard numerous compliments on the site from our customers, colleagues, R&D partners and others. We’ve been pleased with the lead-generating capability of the new site, and it’s also stimulating interest among people interested in working for Tecogen.”

Bill Gadless, eMagine’s President, stated: “Tecogen is a leader in the green-energy field that eMagine has focused on in recent years. It’s gratifying to achieve business success by serving an industry that is helping to improve the environment for all of us; and we were glad to help such a leading-edge, quality company take its online marketing to the next level.”

About eMagine –

eMagine is the East Coast’s leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content development and management, social media and email marketing. eMagine’s forte’ is helping clients achieve real business results from a total Web marketing effort. Its blog (http://www.emagineusa.com/blog) provides industry thought leadership on the full spectrum of B2B online marketing. Further information may be found by visiting http://www.emagineusa.com or by calling 877-530-7993.

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Bob Meese
eMagine Communications LLC
(877) 530-7993
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