We give people, free of charge, the exact information they are trying to find, and allow them to decide if we are the best attorneys to represent their case.
Houston, TX (PRWEB) October 07, 2011
The Law Office of Mark Sanders, a leading business litigation lawyer in Houston, has announced an initiative to help those looking for legal services and information to find it more easily online.
"We have recently launched an online campaign that is going to improve the way people find legal information on the Internet," said Sanders. "We have invested a lot of time and energy creating content on our website that offers people real answers to their legal questions. We offer it without bogging it down with the marketing and advertising that other law sites use to allure new clients."
Sanders is describing a website optimization strategy that helps those searching Google and other search engines to find answers to their legal questions quickly and locally. Sanders aims to make legal information as accessible as possible to Texans, allowing the public to find more relevant information when they perform Google searches.
“With the economy continuing to struggle, more people want information on my core practice areas of bankruptcy and business law” he said. "We publish a great deal of thoroughly researched material that provides detailed answers to the questions that pop up in our legal practice.
"We have noticed a trend where people are jumping online long before they every pick up a phone book or make a call to an attorney's office,” he continued. “In general, these people who are searching online are bombarded with advertisements and websites that have no other interest than selling themselves and their services. Our site is different. We give people, free of charge, the exact information they are trying to find, and allow them to decide if we are the best attorneys to represent their case."
Sanders, who is also an employment lawyer, is leveraging a trend that law firms across the country are discovering with the increased use of the Internet and the difficulty people have in tracking down relevant legal information. Google has complex ranking algorithms in place that give greater visibility to the pages that offer the most valuable information, and it has the ability to place the most informative websites on the first page of its results.
"We want to make sure that our website is there not only to let people know of the extensive services we offer, but also to provide people with real life answers to their legal questions,” Sanders said.
For media information call Mark Sanders at 281-531-0902.