Empathica to Attend the Fall 2011 Marketing Executives Group (MEG) Conference

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Hosted by the National Restaurant Association, conference attendees will learn best practices to build an unstoppable brand in today’s changing market.

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Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world's most respected brands, announced today that two of its food service experts will be attending the annual Marketing Executives Group(MEG) Conference held October 12 – 14 in Miami.

MEG strives to raise the level of industry excellence by connecting, inspiring, teaching and challenging marketing professionals that represent some of the nations’ top restaurant chains. Industry influencers, leaders and consumer behavioral experts will discuss strategies around the theme of this year’s event, “Real Challenges-Epic Solutions.”

The event is open to members and non-members of the National Restaurant Association(NRA) who are responsible for marketing their restaurant’s brand. Empathica’s Bob Tintner, VP of Food Services, and Kaslyn Cardoso, CEM Expert will be in attendance.

Empathica works with top brands within the foodservice industry, helping to elevate their brands through tailored CEM programs aimed to deliver better customer experiences. Over the past two years, Empathica’s GoRecommend Advocacy Engine has also played a large role in enhancing customer advocacy by driving positive brand recommendations via social media. Since its launch, GoRecommend has been used by over 100 top brands and has driven recommendations that have been shared across more than 65 million friends via social networks.

“Foodservice marketing has to adapt to the new ways that consumers are accessing information,” said Tintner. “That’s why we’re enabling our clients to better leverage social media and influence consumers’ purchasing decisions while they’re online. It’s about empowering brand advocates to share their positive recommendations in a viral manner, ultimately driving advocacy through authentic word-of-mouth.”

Tintner added that beyond social media and CEM strategies, mobility, employee engagement and dynamic segmentation are also important factors that contribute to the guests’ experience and to the brand’s perception in the marketplace.

The three-day MEG event will kick-off with an opening dinner and reception at the Epic Hotel, followed by speaker sessions from industry influencers, consumer behavioral leaders and branding and social media experts. To attend the fall 2011 MEG Conference, register online at http://www.restaurant.org/MEG.

About Empathica:

Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada, has an office in Birmingham, England, and U.S. executive consultants in New York, Chicago, Los Angeles, Atlanta, and Bozeman, Mont. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at http://www.empathica.com.


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Lauren Eichmann
Walker Sands Communications
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Bruce Warren
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