RadioFlag Provides ‘Internet Only’ Radio Stations, A New Platform to Showcase Their Unique Content and Compete For Listeners Alongside Better Known Terrestrial Stations

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RadioFlag assigns call letters to stations broadcasting only online, making it easier for their target audience to search, find and remember them.

Radioflag was created to promote and deliver the best radio you may have never heard, launching its live search and social network for radio this year to help ‘real radio’ reclaim its banner as the original electronic social media. Considering the company is made up of mostly young current university students and recent graduates, and that RadioFlag first went live from the University of California, Irvine with the support of its college station KUCI, it’s no surprise the company’s mission is to spotlight free form radio. Freeform includes college, local, indie and community radio, and RadioFlag is creating awareness that these formats are where the most unique and original on air talent and content can be heard. Although the larger commercial stations can also be found on RadioFlag, management believes their listening and content discovery app creates an even playing field by positioning the smaller independent radio stations on equal footing with the much larger, well financed stations and networks.

Now RadioFlag is turning its attention to ‘Internet Only’ stations, who broadcast live content the way terrestrial radio does, but who are at a disadvantage because they do not have an on air signal. The company is now assigning stations that only broadcast over the internet, five letter call signs, similar to how terrestrial stations identify themselves using four. Anthony Roman, RadioFlag’s founder said, “In addition to the names or monikers most of these internet stations use to promote themselves, a call sign ID will enable us to present them on RadioFlag’s social platforms in an industry-standard manner, likely appealing to regular terrestrial listeners who identify more easily with stations that have call letters. I simply want their target audience to search, find and remember them more easily. The potential audience for these stations on RadioFlag is growing quickly, so we created another way for great radio no matter where it comes from to be discovered.”

RadioFlag will assign five letter call signs to the stations that want them, the first letter being an I to signify internet radio. Roman’s idea for internet station call letters was inspired by the sale of critically acclaimed KUSF, a student run station broadcasting since 1963 from the campus of the University of San Francisco. The station found itself another college radio victim of budget cuts, and had its assets sold off, meaning it could no longer be found on your radio dial. With the station now at risk of losing confused listeners searching for KUSF, or worse losing the valuable call sign asset altogether, Roman thought by simply adding an I in front of the original four letters, they could once again brand the station in old school fashion, but with a 21st century edge. In his opinion, stations will one day soon do away with radio towers completely, and all broadcasting will be done over the internet.

So, suddenly it’s show time for the stations, DJ’s and talk radio hosts across America, not named Ryan Seacrest or Rush Limbaugh and not broadcasting from a Clear Channel or syndicated network station, to step out and showcase the freeform - trend setting broadcasting style they can offer listeners, opening ears to fresh and exciting content and ideas, from new and emerging music genres to non mainstream thought and opinion.

RadioFlag has also recently partnered with College Radio Day, joining forces to promote and protect what both organizations consider the most original, raw and uncompromising radio programming. In Roman’s opinion, “College radio is the only live - no cost venue where you can regularly hear local, underground and independent artists, and it encourages expression of every kind, heard in the wide spectrum of talk programming they offer.” Visit CollegeRadioDay.com for more information about the October 11th event. All universities, and any internet station which broadcasts live content, can contact RadioFlag to request a call sign, and personalized call letters are also available, first come – first serve.

RadioFlag’s free applications are currently available on their website, the iPhone and Android, and will soon be released for Windows Phone 7 and Blackberry platforms. In coming months, an exclusive Mac desktop application for radio DJs and Talk Hosts, will also be made available.

About RadioFlag

RadioFlag, launched in April 2011, in Irvine, CA. The company was created to supercharge the natural social networking power of live radio, by leveraging smart phone technology and 21st century social media channels, offering a more exciting and efficient way to deliver the radio content listeners are most interested in. The social network for radio, aims to attract a new generation of listeners, who will then tune in and realize what they had been missing. For more information, visit http://www.radioflag.com. RadioFlags applications are still in beta.

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Ravind Kumar
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www.radioflag.com