High Tech Meets High Earner: MahiFX Launches Into Retail Forex Financial Market with Interactive Digital Ad Campaign

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MahiFX delivers interactive landing page Infographic to reveal just how long (or short) a time it takes for John Paulson to earn your annual income, along with other intriguing financial data.

MahiFX, the new foreign exchange (Forex) trading platform, has announced its imminent online launch with an innovative digital ad campaign. The MahiFX ad, developed in collaboration with Strategy Design & Advertising alongside Sons & Co of New Zealand, features an HTML5 interactive Infographic tool that invites landing page visitors to compare their annual income with super-trader John Paulson, who is said to earn in excess of $500,000 (in 2010) per hour. In addition to the surprising, and somewhat shocking results, the Infographic serves up other intriguing financial data.

MahiFX, developed by an elite team of ex-interbank traders, analysts and developers is set to markedly improve the retail forex trading experience. In addition to its sophisticated and intuitive proprietary platform, the company aims to offer highly competitive pricing by removing the cost of brokerage and giving retail forex clients unrivalled direct access to market maker rates. MahiFX will formally launch in early 2012, at which time the web-based platform will be open for trading to Forex traders worldwide. At launch, the platform will also be compatible with iOS and Android devices to deliver mobile trading functionality.

Feedback on the campaign has been overwhelmingly positive. Since going live on October 3, in less than 3 days the landing page Infographic attracted over 17,000 visits from across 104 countries, with over 21,500 page views. The interactive Infographic ad campaign has also attracted the attention of a wide array of highly regarded tech and design sites, blogs and social media in addition to the Forex trader community.

The campaign serves as a case study on how interactive campaigns can generate brand awareness in a personal, engaging and memorable manner. Partnering with Strategy and Sons & Co has enabled MahiFX to achieve their objective of delivering a memorable user experience, which reflects just part of the uniqueness of the brand.

How long does it take John Paulson to earn your annual income? If you want to have an idea, visit http://www.mahifx.com

Notes for Editors:

About MahiFX – a new forex trading platform

Headquartered in Christchurch, New Zealand MahiFX will launch its proprietary online foreign exchange (Forex) trading platform onto the international stage early 2012. MahiFX, developed by an elite team of ex-interbank traders, analysts and developers, aims to provide retail forex traders with an unrivalled trading environment and experience through its provision of a world-class trading platform developed through technological superiority, competitive market maker rates and exemplary customer service.
Media Contact:

Michele (Lewis) McDermott-Fox
The Top Floor
T: 44.1625.502545
M: 44.7729.501.369

About Strategy

Strategy Design & Advertising is an international award winning, full service design led advertising Agency with studios in Christchurch, Auckland, Sydney and Wellington.

Established in 1992, Strategy focuses on developing effective client communications that deliver real business results. A deep understanding of strategy, brand architecture, graphic design, craft, creative thinking and channels to market, allows both the emotional and rational aspects to be communicated with high levels of engagement.


Geoff Cranko
T: 64.3.379.8310


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Michele (Lewis) McDermott-Fox
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