Clearasil® Launches Facebook Contest to find Consumer Brand Ambassadors

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Clearasil targets young adult consumer set through unique digital programming with scholarship incentive

Clearasil®, a leading brand of skin care products, launches a groundbreaking Facebook endeavor – a brand ambassador search to find three “Clearasil All Access Agents.” The search operates as a Facebook contest conducted via the brand page facebook.com/clearasilus. It is geared toward consumers in the young adult demographic who are influencers and trend setters among their peer group. “This campaign is about giving our consumers access to our brand and products from the inside and our brand getting access to our consumers’ interests, peer groups and social media communities,” explains Kevin Harshaw, Marketing Director of Personal Care at Clearasil parent company Reckitt Benckiser.

Clearasil will choose winners based on a submission form that asks questions about consumers’ interests and what type of a role social media plays in their lives. Once selected, the All Access Agents will have unique opportunities to sample new product launches before they’re on shelf, attend exclusive events on behalf of the brand, and share their experiences over the next year through weekly posts and updates on Clearasil digital platforms, including Facebook and YouTube. As an added incentive, the brand is awarding $5,000, which they hope will be impactful in the 18-24 year old set the campaign is designed to reach.

“We understand the power of peer to peer influence within our target demographic, and that is where the strength of this campaign lies,” says Harshaw. “No one wants to hear a brand talk at them anymore. All Access Agents is an opportunity to bridge the common interests of our target consumer and our brand and to populate our mutual social media spaces with accessible, interesting content informed by the very people who use our products.”

The contest will be housed on a dedicated Facebook tab within the brand page. Winners will be announced November 30, 2011. To enter, Facebook users should visit http://www.Facebook.com/ClearasilUS.

About Clearasil®
Clearasil® is a leading brand of young skin care products that range from acne/blemish prevention, to skin care maintenance and spot treatment. Clearasil® is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads, giving consumers the confidence of visibly clearer skin. Clearasil® products may be purchased at any major drugstore and mass merchandiser nationwide.

About Reckitt Benckiser
RB is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French’s, and they account for 70% of its net revenue. Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.

NO PURCHASE NECESSARY. Enter by 11:59am on 10/25/11. Vote 11/8/11 through 11/28/11. Entrant must be a U.S. resident age 16+. Void in Puerto Rico and where prohibited. To enter and for details see Official Rules.

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Jamie Ress
Lippe Taylor
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