SEMPO Atlanta’s “Future of Web Analytics” to Delve into Google Analytics Premium

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Multi-city simulcast is first public event to examine Google Analytics Premium; features senior product manager Enrique Munoz Torres.

“The Future of Web Analytics” event, presented by SEMPO Atlanta, is the first public forum to feature an in-depth discussion of Google Analytics Premium since its launch late last month. The event, sponsored by Google and set for Wednesday, October 12, 2011, will feature speakers presenting locally in Atlanta in tandem with a multi-city simulcast in Google offices in Boston, Chicago, Los Angeles, and New York.

Google Analytics Premium senior product manager Enrique Munoz Torres is a featured panelist who will speak directly about the recent launch and participate in a Q&A session. The landscape of enterprise analytics has shifted with the Google Analytics Premium launch. Attendees will learn what is important to enterprise level clients and what they need from their Analytics platforms. The “Future of Web Analytics” audience will come away with an understanding of how to take control of their Analytics implementations and gain efficiencies while having a much richer tagging structure.

In addition to covering Google Analytics Premium, the event will examine the hot new topic of Tag Management Systems (TMS) including how to manage 3rd party tags efficiently and get around corporate bottlenecks. A discussion on common myths and misconceptions about the best uses of analytics data will close out the event.

Event details:

  •     When: Wednesday, October 12, 2011

o    LIVE 7:00 - 8:30 pm EST (Event will be streamed LIVE; note East Coast Time zone)

o    Enrique Munoz Torres, Google – Senior Product Manager, Google Analytics Premium
o    Evan LaPointe, Search Discovery – VP, Director of Client Performance
o    Matt Crenshaw, Discovery Communications - VP, Marketing & Analytics

The LiveStream event is free and open to everyone. To attend the simulcast event in one of the five Google offices, RSVP here ( Networking, food and cocktails will start one hour prior to the live event. Seats are limited. Attendance at onsite locations is free for SEMPO members and $10 for non-members.

SEMPO local groups promote awareness and education on search and social media at the local level through learning and networking events. Participation in a local group is an excellent way to learn more about the industry and its latest developments, and to enjoy a sense of community with other local professionals. SEMPO has 20 local groups throughout the world.

SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit

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