“The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners,” said Alan Eland, senior vice president and chief operating officer for GTECH North America.
Cranston/Providence, R.I. (PRWEB) October 11, 2011
GoGo Cast Inc., a global leader in retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology and services provider, GTECH Corporation, that will put GoGo Cast’s dynamic GoScreensTM video screens and advertising platform in highly-trafficked lottery locations in mutually agreed-upon U.S. lottery jurisdictions.
GoGo Cast and GTECH plan to offer GoGo Cast’s digital out-of-home solutions to GTECH’s lottery partners in the U.S. GTECH currently services approximately 145,000 lottery retailers nationwide.
“The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners, and also serves as a perfect complement to GTECH’s existing Enterprise Series MultiMedia digital-messaging displays,” said Alan Eland, senior vice president and chief operating officer for GTECH North America.
GoGo Cast’s Go-Screens offer a unique digital signage and advertising solution for retailers by providing their customers interesting, entertaining, and engaging information in-store. Go-Screen™ delivers flexible programming and promotional advertising tailored to specific markets, customer segments, and day parts. The sophisticated GoGo Cast platform provides scheduling flexibility that allows programming to be segmented into multiple day parts, making it possible to promote specific items at times most relevant to customer purchase patterns.
“With this agreement, our vision of creating and managing the largest nationwide ‘Retail’ Television Network can be realized. GTECH will utilize GoGo Cast’s extensive customer and location data to create streaming lottery content tailored to retailer locations in U.S. jurisdictions in which the parties agree to deploy the GoGo Cast solution,” said David Paolo, president and CEO of GoGo Cast. “Once deployed in a jurisdiction, lotteries and their retailers will have the ability to reach an in-store audience to deliver impactful marketing messages at precisely the right time and location to influence purchase decisions,” Mr. Paolo concluded.
GoScreens’ high-end digital displays enhance the in-store experience, impact consumer behavior at the point of purchase, and amplify awareness of special pricing and promotions. Advertisers benefit from additional opportunities to reach segmented targets to highlight key selling points, complementing and amplifying traditional retail and point-of-purchase advertising.
In addition to GTECH, GoGo Cast owns enterprise-class, digital out-of-home networks nationwide at Gulf Express, XtraMart, Tedeschi Food Shops, Li'l Peach, Store24, Daily’s, Colbea Shell, and many independent networks.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables brands and retailers to communicate directly with customers across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufacturers, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial grade digital screens; advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time. Learn more at http://www.gogocast.com.
GTECH is a leading gaming technology and services company. With 7,700 people in approximately 60 countries when combined with Lottomatica Group, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today’s evolving gaming markets. GTECH is a subsidiary of Lottomatica Group, one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. For more information about GTECH, please visit http://www.gtech.com.