(PRWEB) October 10, 2011
Driving and tracking mobile conversions is becoming increasingly important to the automotive dealer’s growth. With at least one in seven searches happening via a mobile phone, the use of mobile marketing and mobile tracking during the automotive buying process is critical to reaching buyers. Additionally, triggering the right message at the right time in the buying process is equally important.
Mongoose Metrics, an enterprise-level phone conversion optimization company and leading call tracking solutions provider, announces today from the DrivingSales Executive Summit in Las Vegas, NV, the launch of its Mobile Call Track Solution for Automotive. Mongoose’s technology enables dealers to trigger behavioral actions throughout the buying process to drive sales conversions. For example, if a mobile visitor has viewed a dealer’s inventory for a specific amount of time or attempts to leave the dealer’s website, a visitor rescue trigger may be initiated.
Mongoose expects its new mobile products to fill a critical gap in the automotive marketing space. By combining the features of call tracking and mobile conversion optimization, dealers no longer have to wonder which conversions happen via mobile technology.
Mongoose Metrics co-founder, Stephen Abbey says, “By integrating mobile call tracking with existing online marketing efforts, dealers can expect to see a significant gain in the ability to convert mobile web visitors into potential dealer customers. Industry competition for automotive retail is competitive by nature. It used to be that having a solid Internet presence was enough for dealers to meet the needs of buyers, but with the shift to mobile use for Internet, dealers must address this channel now or risk losing revenue. Implementing technologies that address this shift to mobile like our Mobile Call Track product will help dealer’s create a competitive advantage” Abbey concludes.
For more information about Mongoose Metric’s Mobile Call Track Solution for Automotive visit http://www.mongoosemetrics.com/blog/2011/10/07/exploding-growth-of-mobile-search-makes-call-tracking-essential-for-the-automotive-industry/
About Mongoose Metrics
Mongoose Metrics is the enterprise leader in phone conversion optimization and call tracking solutions. Mongoose is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com, call 1.877.784.0496 or follow us on Twitter @mongoosemetrics.