Forrester Research to Keynote Digital Screenmedia Association Webinar on Mobile Opportunities

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The Digital Screenmedia Association (http://www.digitalscreenmedia.org) will hold a webinar on Oct. 18 featuring Julie Ask of Forrester Research addressing the opportunities mobile devices provide to engage consumers.

Julie Ask, Forrester Research

Julie Ask, vice president and principal analyst, Forrester Research

“Mobile devices are driving massive changes in the ways businesses and consumers interact,” said Brian Ardinger, DSA president. “We’re excited to have Forrester share its insight on the emerging trends affecting the digital screenmedia landscape."

The Digital Screenmedia Association (DSA) will host a free one-hour webinar at 12 noon Eastern on October 18 entitled “Mobile: Opportunities To Engage Consumers Throughout Their Journey.”

Julie Ask, vice president and principal analyst at Forrester Research, will provide the keynote presentation.

Session description:

Mobile will be the primary digital channel to engage with consumers in the future. The opportunities are incredible if the development and delivery of mobile services is done well. The majority of mobile professionals, however, focus on squeezing elements of their made-for-the-PC digital assets on to a small screen. This is a good starting point — but a bad long-term strategy. Mobile phones and tablets are evolving in ways that will make them unlike any PC we know today — and so the approach to delivering mobile services must evolve, too.

Attendees will learn:

  •     How are consumers using mobile devices today? How is their use evolving?
  •     How leaders in mobile are leveraging unique device features to meet consumer needs.
  •     How mobile technologies will evolve to open up new opportunities to deliver contextual experiences.

Ms. Ask’s focus is on e-business and channel strategy. More specifically, her research covers telecommunications and consumer mobility. She has an end-to-end understanding of consumer wireless, encompassing consumer behavior, devices, networks, carrier strategy, content, applications, and mobile as a channel. As wireless broadband becomes ubiquitous, Of late, Ms. Ask is spending an increasing amount of time advising clients outside of the telecommunications industry on their opportunities to deliver products and services to consumers on mobile devices.

Jared Miller, managing director, self-service & emerging technology for United Airlines and DSA EVP – Mobile, will also speak during the webinar about DSA’s Mobile Council and other initiatives in the mobile space.

“Mobile devices are driving massive changes in the ways businesses and consumers interact,” said Brian Ardinger, SVP & chief marketing officer of Nanonation and current DSA president. “We’re excited to have Forrester share its insight on the mobile industry and the emerging trends affecting the digital screenmedia landscape.”

DSA is planning a series of webinars on mobile topics over the next year.

About the Digital Screenmedia Association (DSA)
With over 650 members, DSA is a not-for-profit trade association whose purpose is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies. See http://www.digitalscreenmedia.org.

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