DisplayWorks Expands Interactive Digital Media Design, Management and Production Capabilities

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Exhibit company aims to simplify the integration of emerging interactive technologies to enhance clients' exhibit programs.

DisplayWorks LLC, a leader in design, fabrication and management of custom and modular tradeshow exhibits, events and environments, today announced a strategic partnership with LifeScience Media, a move designed to expand their current digital media services offering with the integration of leading interactive technologies, to enhance clients' exhibit and event programs. "Technology is rapidly changing the landscape and best practices that define an effective experience or event,” states Chief Operating Officer Mike Bartley. "Clients are interested in new and innovative ways to present information, engage their audience, capture leads, and measure success. Although DisplayWorks has been providing digital media solutions to our clients for over 5 years, the strategic partnership with LifeScience Media is designed to simplify the process and reduce the costs to help our clients take full advantage of the latest technology that best fits their unique needs."

DisplayWorks has hired Bob Baker to lead the expanding digital media services program and the integration of the capabilities of both organizations. Bob is a seasoned marketing and brand strategist, and he brings over 10 years of experience implementing interactive display technologies for clients across a wide range of industries — from healthcare, to software and automotive. DisplayWorks’ digital media service program includes touch screen programs, iPad/Tablet applications, interactive product demos, content management systems for digital assets, customer activation, lead capture and management applications, RFID attendee tracking, electronic literature and delivery systems and more.

”Everyone at LifeScience Media is excited about this new strategic partnership with DisplayWorks,” states Terry Harstad, President of LifeScience Media. “A high level of customer service and a commitment to designing exceptional solutions for clients is common to both our companies. This is a great match that will deliver increased value to our clients.”

"Interactive technology can provide a win-win for exhibitors and their audiences," adds Mike Bartley. "While attendees get a more personalized interactive experience, exhibitors can gain valuable and measurable insight from customer interaction. There is also environmental sustainability and substantial cost-savings, with tools such as electronic-literature delivery systems that can eliminate the need for printing, shipping, handling and storage of traditional marketing collateral. DisplayWorks' goal is to provide the most complete service offering available. In addition to turnkey exhibit, event and integrated marketing services, the newly expanded digital media group further adds to the total value we can offer to all our clients.”

About DisplayWorks
DisplayWorks is a premier exhibit company specializing in world-class design solutions for discriminating brands. With over 31 years of award-winning experience, DisplayWorks has earned the trust of high-profile clientele across a wide range of industries. From custom exhibits in Las Vegas or Dubai to events in Paris or Orlando, retail design in London to marketing communications in San Jose, DisplayWorks delivers exceptional solutions that inspire positive reactions when and where you need them most. For more information, go to http://www.displayworks.com.

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TRACEY STEIN
TSTEIN@BRANDBMARKETING.COM
949-885-4702
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