Cloud Computing Pioneer Ivanka Menken: Startups and Small Businesses Should Move Into the Cloud for Cost-Effective Email Solutions

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The Art of Service has expanded its cloud computing pathway to make it the most comprehensive in the industry. This cloud computing training program helps IT professionals manage the growth of cloud-based enterprise email platforms.

Cloud computing pioneer and The Art of Service CEO Ivanka Menken

It is clear that cloud computing is playing an increasingly important role in all aspects of business.

Industry leader The Art of Service has expanded its cloud computing education programs, offering even more in-depth material to IT professionals who need to be able to work with cloud-based email programs.

Small businesses and startups can save time and money by moving into the cloud for email services, and astute IT professionals can take that opportunity to grow their responsibilities by pursuing additional cloud computing training.

Industry leader The Art of Service has expanded its cloud computing education programs, which include comprehensive pathways that are perfect for the busy IT professional. Courses now are available on the iPad. The Art of Service Cloud Computing Foundation Program is becoming the industry benchmark for IT education that is relevant to today's business world.

The courses include education about cloud-based email programs, with more and more businesses moving email into the cloud.

Ivanka Menken, founder and CEO of The Art of Service, said that she is always dumbfounded by startups and small businesses that want to launch an enterprise email system that is costly and requires extensive maintenance.

The biggest benefit of moving email to the cloud for small businesses is:

  • Cost: Startups and small businesses don't usually have a lot of money, so investments need to be weighed based on the direct impact on sales and revenue.

"Why would you choose a $30,000 in-house solution when you can use Google Apps email for $50 per user per year?," Menken said.

  • Location independence: Small business owners usually don't think about business continuity or disaster recovery as they are constantly on the move trying to get clients and revenue. Because of this, it is important to be accessible at any point in time, even when there is a disaster or during normal business operation while on the road.

"In-house email is lost when something happens with your office - a break in or other disaster," she said.

Currently, Gmail and similar cloud-based email platforms account for about four percent of the enterprise email market – email platforms with more than 5,000 seats, but are growing rapidly, Menken said. Some industry experts estimate cloud-based email will control 20 percent of the market within five years, and half the market by 2020.

“Google’s Gmail is a viable, cloud-based option for many email needs,” said Menken. “Admittedly, it may not be functional for more complicated email needs, such as in banking or finance, but cloud-based email services will continue to grow.”

According to Menken, some industry analysts believe that Gmail is now ready to challenge Microsoft’s Outlook, though Microsoft has recently launched its own cloud-based email solution with Office 365.

“Often, cloud-based enterprise email solutions are more secure and easier to access remotely than traditional programs that are tied to a server, which may be hosted at a business,” Menken explained. “However, financial institutions, for example, which require on-site surveillance of email, may not be well served by cloud platforms. I believe this will lead to a rise in hybrid email services.”

The growth of cloud-based enterprise email platforms highlights the need for further training for IT professionals, she said.

“It is clear that cloud computing is playing an increasingly important role in all aspects of business,” Menken said. “A prudent IT professional will make certain he or she is well trained in cloud computing solutions to prepare for the future of information technology.”

The Art of Service has a comprehensive offering of education solutions geared toward the busy IT professional. AOS instructors are experienced in classroom-style delivery, boardroom-style executive coaching, on-the-job training and online virtual support for remote students.

For more than 30 years leaders in the IT professionals have looked to the AOS team for their expertise in such topics such as:

  • IT Service Management with ITIL ®
  • Cloud computing
  • Standards for the IT Industry: ISO/IEC 20000 and ISO/IEC 27000
  • Help desk pathway
  • Customer service for IT Professionals
  • HR management
  • Career development
  • Service Level Management

The Art of Service is one of the most trusted sources for career-driven IT professionals. For more information, please visit

About The Art of Service
As a cutting-edge IT service framework company, The Art of Service is leading the way in providing high end, client-focused books, toolkits and online and classroom education programs. The company is one of the most trusted sources globally for the career-driven IT professional.

About the Founder
Ivanka Menken is the founder and CEO of The Art of Service. Menken has spearheaded the company's Cloud Computing Certification Scheme that is becoming the industry benchmark. She is a sought-after speaker at global IT events and has addressed the renowned IT Service Management Forum numerous times on IT service and cloud computing. She recently spoke at the Fusion 11 conference in Washington D.C. on the topic of New Orleans, Haiti, and Brisbane: How to "Disaster Proof" Your Business.


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Jennifer Wezensky
JW Public Relations
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