Flash Mob America Encourages Angelenos to Get Active

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National Geographic Kids Magazine Sets Out to Break Guinness World Records® Title

On October 12, 2011 at 11:30AM, a group of 100-400 participants will engage in jumping jacks for one minute at Bishop Mora Salesian High School located at 960 South Soto Street in Los Angeles, CA 90023.

The event is being put on by national flash mob production company Flash Mob America in an effort to help National Geographic Kids magazine set the Guinness World Records® title for the most people doing jumping jacks in a 24-hour period. In order to break the record, more than 20,000 people worldwide need to complete one minute of jumping jacks in events occurring between 3 p.m. ET October 11, 2011 and 3 p.m. ET October 12, 2011.

To register for the event, please visit: http://www.flashmobamerica.com/lets-jump-registration

For official rules, additional locations, and other information, please visit http://kids.nationalgeographic.com/lets-jump/.

“Let’s Jump!” supports First Lady Michelle Obama’s Let’s Move! campaign, which encourages kids and families to get healthy and active. Mrs. Obama is scheduled to kick off the 24-hour period with one minute of jumping jacks at the White House.

Flash Mob America and National Geographic Kids magazine are encouraging kids, families, classmates, organizations and communities to join them in breaking the magazine’s fifth Guinness World Record. Those interested can also take a pledge to jump and help break the record at http://www.teamupandpledge.com as part of Team Up for a Healthy America, Jamba Juice's national grassroots campaign to help raise awareness about the nation's obesity epidemic.

Other supporters include National Geographic Education; the President’s Council on Fitness, Sports & Nutrition; Macerich Malls; National Recreation and Park Association; SparkPeople.com; Let’s Move in School, an American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) initiative; Flash Mob America; Girl Scouts of the USA; We Can! (Ways to Enhance Children’s Activity & Nutrition)®; and Let’s Move Cities and Towns.

About Flash Mob America
Conroe Brooks and Staci Lawrence founded Flash Mob America with the sole purpose of creating joy through surprise. Some of Flash Mob America’s clients include “Modern Family,” “Rachael Ray,” “The Bachelorette,” Dell, Oscar Mayer, Suave, Oreo, American Red Cross, GLAAD and Heal the Bay. For more information on Flash Mob America, please visit: http://www.flashmobamerica.com

About National Geographic Kids Magazine and Website
National Geographic Kids, an award-winning, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Published 10 times a year, National Geographic Kids has a circulation of 1.2 million and is available by subscription in print and on tablets. Its award-winning website (kids.nationalgeographic.com) aims to inspire children to care about the planet and its inhabitants and covers a multitude of topics, including animals, entertainment, science, technology, current events and cultures from around the world.

Media Contact:
Marlan Willardson, MWPR
(310) 701-3350

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