Bel Mondo Beauty Announces Sole Distribution Agreement for Key Middle East Markets

Share Article

New Aspect Incorporated to Launch Bel Mondo’s Line of Premium Bio Cellulose Facial Treatments through 5-Star Spas and Specialty Retailers in Four Countrie

News Image
“Spa-industry growth in the Middle East, along with optimistic spending projections for beauty and
well being products in the region, makes it an attractive marketplace for us,” stated Bel Mondo President Lou Martelli.

Bel Mondo Beauty announced today that it has reached a three-year exclusive agreement with New Aspect, Incorporated to distribute the emerging brand’s distinctive line of facial mask treatments in Egypt, Saudi Arabia, Kuwait, and the United Arab Emirates.

In March 2011, Bel Mondo launched a line of anti-aging and skin lightening facial sheet masks made from bio cellulose – an advanced bio material with physical properties distinctly beneficial for skin care applications (http://www.belmondobeauty.com/about/blog/).

“Spa-industry growth in the Middle East, along with optimistic spending projections for beauty and
well being products in the region, makes it an attractive marketplace for us,” stated Bel Mondo President Lou Martelli. “New Aspect is a partner that will provide considerable access to our target customers and work smartly to establish the value and essence of our brand.”

Premium Niche for Professional and At-Home Markets
The performance attributes and premium nature of the bio fabric in Bel Mondo’s masks differentiate the product line from common fiber masks that have long been a staple of the beauty industry. Bel Mondo’s bio mask fabric is superfine yet extremely durable. Its three-dimensional structure replicates the structure of the facial skin trench, enabling it to adhere like a second skin and transfer intensely hydrating skin conditioners that transform complexions from dull to glowing in 20 minutes.

No Set-Up, No Clean-Up
Bel Mondo’s masks are infused with a rich blend of quality skin care ingredients. They require no set-up or clean-up, making them ultra convenient for consumers to apply at home and attractive for spa and beauty professionals to incorporate into facial services and achieve outstanding results.

“The appetite for cosmetics and personal care products in Middle East Gulf countries continues to grow,” noted Dr. Afaf Youssef, New Aspect President. “Introducing Bel Mondo’s innovative mask line now is right in step with lifestyle trends and changing behaviors. Consumers here are more and more focused on overall wellness; they are willing and able to invest in premium beauty products that can deliver youthful appearance and fit seamlessly into their daily lives.”

About Bel Mondo
Launched in 2011, Bel Mondo Beauty markets distinct beauty treatments through select retail and distribution channels. Our products are coveted by discerning beauty consumers who take every measure to have a more youthful, healthier skin appearance. Visit http://www.belmondobeauty.com for more information, and follow us on Facebook (http://www.facebook.com/BelMondoBeauty) and Twitter (http://twitter.com/#!/BelMondoBeauty).

About New Aspect
Established in 2007, New Aspect dynamically searches for innovative beauty products that satisfy the spirit of the company’s succinct mission statement: “younger forever”. New Aspect’s sales channel includes five-star spas, specialty beauty shops, and select pharmacies throughout the Middle East region. The company operates its own retail outlets as well.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lou Martelli
Visit website