DealerOn Auto Dealer Websites Win 2011 Digital Dealer Excellence Awards

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DealerOn, a leading auto dealer website provider, announces that two of their car dealership website customers received a 2011 Digital Dealer Excellence Award.

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DealerOn, the premier auto dealer website provider, announces that two of their car dealership website customers are winners of 2011 Digital Dealer Excellence Awards: Fred Haas Toyota Country and College Park Honda. These awards are based on independent, audited data collected by Dataium from thousands of car dealer websites across the United States. Dataium’s 2011 awards recognize successful auto dealers and their website providers for their online performance for the past year.

Fred Haas Toyota Country was awarded Best Performance: Unique Visitor to Auto Shopper Conversion. This is given to the dealership website that has the most searches per unique visitor compared to other dealer sites that Dataium measures. This means that the Fred Haas Toyota Country website is able to convert unique website visitors into auto shoppers, a goal of most dealership websites.

College Park Honda was given the Best Performance: Greatest Share of Leads Among Website Visitors Award. Out of the dealer sites that Dataium measures, this dealership website converts the highest percentage of website visitors into leads. Getting website visitors to submit contact information is critical in dealerships selling as many cars as possible.

DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.

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Chris Deringer
DealerOn
877-543-4200 5015
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