Personalized Products Help Prevent Food Allergy Fatalities

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Generation Allergy launches new product family to help parents prevent their child’s exposure to dangerous food allergens

Parents of children with severe allergies carry an added burden of constant education and awareness to everyone in their child’s life.

Generation Allergy announced the launch of their educational products that reduce risk of accidental allergic reactions at the San Jose FAAN Walk for Food Allergy on October 8, 2011. The customizable product line includes a video, emergency action plan and chef card that provides critical information for caregivers, teachers and restaurant staff about which specific foods need to be avoided to prevent a serious allergic reaction.

“Parents of children with severe allergies carry an added burden of constant education and awareness to everyone in their child’s life,” said Generation Allergy co-founder and allergy mom Kelly Brady. “These products make that part of my life easier and my son’s life safer.” Her son is allergic to dairy, egg, peanuts, tree nuts, fish, soy and beef. Kelly spends a significant amount of time to educate and train each adult that will care for him. At every stage from an infant to entering school or extending the social activities such as birthday parties, sleep-overs and sports activities there is a new level of education. Parents must repeat this information on a regular basis now to a larger group of people, which can be overwhelming and time-consuming.

Available informational aids are not able to quickly summarize her son’s food allergies; they were either too generic or too detailed. So Kelly teamed up with her sister-in-law, Heather Brady Gallegos to create something that would more easily educate adults that interact with her son. Heather, severely allergic to tree nuts herself, was happy to help. Together, they produced “My Allergies and Me,” a video that Kelly shares with her son’s teachers, birthday party hosts and extended family and friends to clearly communicate the dangers of food allergies. When personalized for a child and their own food allergies, it empowers parents to expand the circle of people caring for their child.

Each product is professionally designed, includes one or more photos and provides allergen information specific to the food allergic individual. Additional products include “My Emergency Allergy Action Plan,” for sharing with daycare providers, teachers and family members and “My Food Allergy Chef Card,” for clear communication with restaurant staff.    

Generation Allergy’s convenient and personalized products which enhance the lifestyle of families with food allergies and make life safe, simple and survivable are available at http://www.genallergy.com. Co-founders Kelly Brady (Allergy Mom) and Heather Brady Gallegos (Allergic Adult) are sisters by marriage and united in their mission to empower families and enable safe environments for children with food allergies.

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Heather Gallegos

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