Metrics Marketing Group Achieves Relevant, Right-Time Marketing for Retail Banks

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Cleveland Marketing Firm’s Automated, Triggered-Opportunity Marketing (ATOM®) and Contact Management Optimization (CMO) Helps Financial Institutions Significantly Improve Marketing ROI

Each year, BAI Retail Delivery inspires and reinvigorates senior banking executives to identify and create new revenue opportunities that will generate purposeful and valuable exchanges with consumers. This year, Metrics Marketing Group, an elite analytics-driven database marketing firm in Ohio, will be featuring its revolutionary marketing solutions Automated, Triggered-Opportunity Marketing (ATOM®) and Contact Management Optimization (CMO). Both focus on relevant, right-time marketing, which helps financial institutions retain and grow their most profitable customers.

Metrics Marketing has specialized in automated, triggered marketing in the banking industry since its establishment in 1998. Its most successful solution, ATOM, involves identifying and acting on customer behaviors, known as "triggers", which are linked to key business outcomes. Trigger events include customer "signal behaviors" like unusually large deposits, large withdrawals, or changes in payment or deposit habits. When a trigger is tripped, ATOM determines if it is predictive of some sort of customer action in the near future. If there is a positive correlation between the trigger and a subsequent customer action, ATOM automatically drives a customer contact to retain and cross-sell customers. ATOM opportunities can be delivered automatically through virtually any customer contact channel including direct mail, email, call centers, branch sales force and website. This turn-key marketing solution yields an average annual ROI over 300% and has been successfully implemented at numerous banks across the country.

In addition to ATOM, Metrics Marketing will feature its Contact Management Optimization (CMO) solution, which helps banks dramatically improve marketing effectiveness by optimizing contact strategy. Metrics’ CMO offering was developed as a customer-centric solution to determine and deliver the “next best action” for each customer, every day. CMO leverages a contact engine that considers a number of factors such as propensity to purchase, propensity to defect, the value of each new account and contact rules to determine the optimal contact plan. Typical ROI’s range from 75-280% annually with pay-back in less than seven months.

“Both ATOM and CMO were created to help our clients deliver the right message at the right time, in order to build stronger customer relationships and ultimately achieve higher ROI,” remarked Todd Thompson, Partner at Metrics Marketing Group. “We have seen tremendous results and ROI because customer messages are relevant and timely – and because we focus on cultivating each customer on an individual basis.”

For more than 30 years, BAI Retail Delivery has anticipated and presented countless banking innovations, new technologies and groundbreaking strategic insights. With more than 200 exhibitors and thousands of senior-level decision makers in attendance, it is the industry’s premier event for the best thinking, research and solutions that will drive immediate impact in retail banking. For more information about BAI Retail Delivery 2011, visit http://www.bai.org.

Financial institutions wanting to learn more about ATOM and CMO, can get a closer look by visiting Metrics Marketing online, contacting Todd Thompson at tthompson@metricsmarketing.com, 440-471-6024 or visiting Metrics Marketing at BAI Retail Delivery 2011 at booth number 2213.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, data analytics, email strategy and deployment, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:
Kelly Bowman
440.471.6166
kbowman(at)metricsmarketing(dot)com
twitter.com/MetricsMrktg

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Kelly Bowman
Metrics Marketing Group
440-471-6166
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