Newcastle Upon Tyne, Tyne and Wear (PRWEB UK) 12 October 2011
Dial LOCAL, based in Newcastle-upon-Tyne, is one of the UK's leading 'new media' marketing companies, whose sole aim is to help small businesses keep up-to-date with the most effective methods of promotion.
The company had recently launched a new online video marketing service which offered businesses the chance to have a powerful, broadcast quality commercial made by professional producers and editors, which is then broadcast on various video media sites. The purpose of which was to help small businesses make the most of the Internet and attract as many potential new customers as possible, at a time when many of them are struggling.
“The videos are designed in such a way to encourage people to pick up the phone and call the business, this means a lot of potential new customers. It is not about making over priced commercials that may be visually attractive, but don't actually do their job. Instead, for us at Dial LOCAL, it is all about producing top quality videos that look good, but more importantly, actually make people desperate to sample your services,” said Dial LOCAL's Finance Director, Kieran O'Connor.
They are so confident in the effectiveness of their new service that Dial LOCAL are now giving all businesses who take one of their video packages the guarantee that 1,000 people in their local area will see the video or they will get their money back.
“We actually think that most businesses will get double that amount, which makes this a great advertising channel at a time when the Yellow Pages and newspaper advertising is getting less effective by the day,” Kieran O'Connor commented.
Online video content is being watched by more and more people online every single day; with 5.5 billion online videos being watched in the UK in February 2010 alone. Which explains why it is seen as an easy way to reach as many potential new customers as possible.
“The majority of people find video content infinitely more engaging than just some writing on a page. It can be hard to get a real feel for a company or their product without seeing them in action, which is when videos can be extremely useful,” explained Kieran.
“If you then add in the fact that online videos are easy to share and that about 68% of people who watch them will pass links to their friends, you have a seriously effective method of advertising.”
For more information visit http://www.DialLOCAL.com or contact Lucy Wallace by email at lucy(at)DialLOCAL(dot)com, or telephone at 0191 298 3444.