AMP Mercedes ML Electric Vehicle Featured at Michigan Business of Plugging In Conference

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AMP Mercedes “Generation 3 Drivetrain” to be driven for first time by EV proponents and automotive journalists at 2011 Center for Automotive Research Conference. Refined AMP drivetrain delivers improved power, range and the expected performance of a Mercedes.

New AMP Generation 3 Drivetrain delivers performance not expected from a full-sized EV SUV

AMP Mercedes Generation 3 Drivetrain to be driven for first time by EV proponents and Automotive journalists at 2011 Center for Automotive Research Conference.

AMP Holding Inc. (OTCBB and OTCQB: AMPD), a company engaged in the emission-free electrification of OEM SUV’s, today announced its new AMP Mercedes ML EV, with new Generation 3 Drivetrain will be on-hand for test drives at the Business of Plugging In (BPI) Conference, October 11th and 12th in Dearborn, Michigan.

“The BPI conference will be a great opportunity for journalists and visitors to take a test drive in our latest generation of the AMP Mercedes ML EV” said Jim Taylor, CEO of AMP. “Our new Generation 3 Drivetrain delivers a great driving experience with plenty of pick up and is very refined. We feel the fact that the AMP EV carries the known pedigree of Mercedes-Benz will be very attractive to our EV customers.”

The AMP zero emissions design delivers impressive specs, not expected from a full-sized five-passenger EV SUV: driving range of up to 100 miles per charge; 0-60 in less than 10 seconds; top speed electronically limited to 90 mph. The vehicle complies with J1772 charging stations, and will charge from 110 or 220 volt outlets.

The current AMP EV Team is steeped in automotive background. Company management includes many former top GM and Chrysler executives. AMP has partnered with an impressive array of industry experts, which include Roush Industries chosen for vehicle performance, ESG for electrical and software integration, and AVL providing energy system analysis.

The AMP Mercedes ML EV heads up an impressive array of on-hand EVs at the BPI Conference. Also included are the Chevrolet Volt, Nissan Leaf, Ford Transit Connect, and Tesla.

About AMP Holding Inc.
AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives, as well as two key pioneers of GM's EV1 project. AMP’s first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP’s unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP’s intent is to electrify a range of OEM SUVs, and expects to announce new model additions in 2011. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at http://www.ampelectricvehicles.com.

About The Business of Plugging In
The Business of Plugging In was launched in 2009 with a grant from the Michigan Public Service Commission. It took place in Detroit, MI, the center of automotive technology leadership, to cultivate discussion among key stakeholders about developing a business model and infrastructure to support the introduction and future growth of plug-in electric vehicles. BPI is a Center for Automotive Excellence (CAR) Conference. CAR’s mission is to conduct research on significant issues related to the future direction of the global automotive industry, as well as organize and conduct forums of value to the automotive community. For more information about CAR, visit http://www.cargroup.org .
Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

Information:
Source: AMP Holding Inc.
Investors: Michael Mason, 212-691-8087, michaelm(at)allencaron(dot)com
Media: Mike Dektas, 513-266-3590 mike(at)ampelectricvehicles(dot)com

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