ToolSelect Revolutionizes the Way Power Tools are Chosen with their New Site Launch

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Product videos, a tool comparison engine and vast information provides a new experience when choosing a tool., an unbiased power tool comparison website, is live today! Consumers - from DIY’ers to pros - will find that makes searching for the best power tool for the job radically easier. does not sell tools. Therefore, it delivers unbiased reviews and accurate statistics, providing real information about a power tool. It does this in a number of ways.

The site features an exclusive tool comparison engine containing statistics on a vast and growing collection of power tools. Side-by-side comparisons of feature sets allow comparisons of different brands to be made. features a wealth of high-quality power tool videos for the visually inspired. These include product demonstrations, manufacturer interviews and most importantly, power tool reviews by real do-it-yourselfers and industry professionals. These videos are created simply by putting the tools in the hands of the appropriate users and having them show and tell what they thought about the tool.

Tom Klein, Vice President of Marketing and Merchandising for ToolSelect, describes the new site as "revolutionizing the search for tools." He believes that the site will have a huge impact on the power tool industry as a whole.

“Our team has put together something that will change the way manufacturers and consumers communicate with each other,” says Klein. “It will create an atmosphere where real people can help one another make smarter purchasing decisions as well as let the manufacturers know how consumers truly feel about their products.”

Manufacturers can quickly respond to the concerns of their target audience. “This site will not only change the power tool industry in terms of how products are researched and purchased, but more importantly, how they are made,” says Klein. All these opportunities are now wrapped up into an easily navigated website.

“’s mission statement calls for a lot of consumer participation as well as consumer rewards,” observes Gerry Barnaby, Director of Excitement. “Visitors joining the community will have the opportunity to create their own user profile, offer power tool reviews and earn points that can eventually be redeemed for power tools and branded gear.”

Active conversations, an incredible amount of data points and power tool information, along with different perspectives on tool performance will provide each visitor a satisfying and educational experience each time they visit. And, once the consumer has decided which tool is right for them, will direct them to the best available price. This will be done through a price comparison engine.

The official launch of is slated for November 11, 2011, but the public is encouraged to visit the site and start participating through reading, watching videos and reviewing tools today!

About is an unbiased online resource for professionals and do-it-yourselfers to research power tools before they purchase. Information including user reviews, side-by-side comparisons and video reviews are all in a simple, one-stop-shop where a purchasing decision can be made with confidence. Manufacturing claims are combined with credible media resource reviews, so only the most reliable quality information is available.

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Gerry Barnaby
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