This application will also be used by many of our casual dining restaurant partners to notify the restaurant of guest arrival for curb side pick-up,” notes Garrett.
Atlanta, GA (PRWEB) October 11, 2011
Snapfinger, the industry leader in remote web and mobile ordering and pre-payment services for the restaurant industry, announced today the creation of the “Extended Drive Thru” (EDT) remote ordering application, specifically designed for the QSR industry. This patent pending application features a mobile pre-order function that will essentially extend a QSR’s drive thru, by allowing customers to order and pay via mobile device prior to arrival. This technology will help to ease the bounds and limitations of a physical drive thru by adding a virtual component.
With the EDT mobile application, guests can submit their order and pre-pay, at which time the order is placed into a “held state” within the mobile application. Once the mobile device crosses a pre-defined geographic boundary, as identified via real-time geo location technology, the order is released from the mobile device into the POS system of the selected QSR for fulfillment and pick-up. Each QSR has the ability to set its geo fence based on several business rules or parameters specific to that location’s unique characteristics. These parameters include ideal distance based on drive up or walk up traffic patterns as well as time of day, day of week and size of order.
“QSR guests will find this application easy and convenient because they can save their favorite order on their phone app for future and quick reorder,” says Jim Garrett, CEO of Snapfinger. “Imagine a busy parent in the car-pool lane, trying to get the kids to soccer practice, being able to pre-order and pay for the kids without missing a beat. Or the student or business person pressed for time between classes or a meeting who needs an even quicker option than today’s QSRs.”
Snapfinger will initially offer this feature exclusively to QSR concepts that serve Coca Cola products. Coke has a long standing, exclusive marketing relationship with Snapfinger, in order to ensure its restaurant partners have first access to the most advanced self-service mobile and web remote ordering solutions. “This could revolutionize the QSR industry as we know it today considering the physical limitations of traditional single lane QSR Drive-Thru operations,” said Chris Lowe, President of Coca Cola FoodService.
“This application will also be used by many of our casual dining restaurant partners to notify the restaurant of guest arrival for curb side pick-up,” notes Garrett. “We are currently in the initial stages of discussion with several major QSR concepts, and look forward to announcing those partners as they are secured before the end of the year.”
Atlanta-based Snapfinger, Inc. is the nation’s largest online and mobile restaurant ordering destination, serving more than 32,000 restaurant locations in 3,200 cities. It provides exclusive online ordering access to 35 national restaurant brands including Subway, Outback, California Pizza Kitchen, Bob Evans, Boston Market and Firehouse Subs. Serving a growing community of independent restaurateurs, Snapfinger accounts for 70 percent of all restaurant ordering applications. The Snapfinger mobile application is available as a free download from iTunes App Store and Android Market. For more information, visit http://www.snapfinger.com.