Microsoft & Industry Partner Beringer Associates to Showcase CRM Solution for Wholesale Distribution

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Microsoft Dynamics Customer Relationship Management for Wholesale Distribution is a powerful CRM Solution built specifically around the needs of distribution businesses.

Microsoft Dynamics Customer Relationship Management (CRM) for Wholesale Distribution

A CRM Solution for Distribution & Supply Chain Businesses

"Since implementing Microsoft CRM we have seen actual face time with our clients at least double. This gives us enormous market opportunity, and allows our reps to be more enterprising,” William Vail, CEO Deacon Industrial

Beringer Associates, Inc., a gold certified Microsoft Dynamics CRM provider has been selected by Microsoft as their industry partner for Wholesale Distribution.

Beringer has specialized in providing Customer Relationship Management solutions to the distribution vertical for over 12 years. They have created a version of Microsoft Dynamics CRM tailored specifically to the needs of distribution and supply chain businesses.

Microsoft Dynamics CRM for Wholesale Distribution offers distributors increased capabilities in several key areas; sales operations and management, targeted marketing and customer service.

"When we first engage with a distribution company we typically find several common needs and challenges that our product satisfies," says David J. Buggy, Vice President of Beringer. "These key areas include simple objectives like having a centralized database of customer and prospect information to more complex goals such as calculating true customer profitability in real time or exposing cross selling opportunities by mining historical sales data." See a complete list of common challenges.

Beringer creates a data conduit between Microsoft CRM and other systems in use at the business like ERP and accounting systems. This allows data such as product/inventory, quotes, orders, invoices and customer account information to flow into the CRM system. This gives users easy access to information and allows this data to be used in targeted marketing, reporting/analysis and workflow processes (such as notifying a sales rep. when a custom gets put on credit hold).

Beringer is also readying the release of a cloud based data integration product that allows point and click integrations between Microsoft CRM and backend ERP systems used in most distribution businesses. "This will allow us and our clients to very rapidly deploy data integration points between these data silos for a true 360-degree view of customer information." Paula Brainard, CRM Project Manager at Beringer.

Microsoft CRM for Wholesale Distribution is available for both implementation models of MSCRM, on-premise and online.

Beringer and Microsoft will be co-sponsoring the upcoming International Foodservice Distributor Association annual conference and expo October 24th - 26th in Fort Worth, TX.

For more information visit Beringer Associates on the internet or watch a video on Microsoft CRM for Wholesale Distribution.

About Beringer Associates - Headquartered in Pennsauken, NJ just outside Philadelphia specializes in business IT solutions. They offer Customer Relationship Management, IT Outsourcing and VoIP/Telephony solutions to clients across the country. They recently achieved Gold level certification, the highest level of certification for Microsoft Dynamics CRM. For more information see or call 800-796-4854


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David Buggy
Beringer Associates, Inc.
(856) 910-7771 x104
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