It means that top marketers and creative minds have agreed that the nominee is worthy of national recognition.
Austin, TX (PRWEB) October 11, 2011
A direct marketing campaign created and executed by QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, was named a Finalist in the 2011 DMA International ECHO Awards Competition.
The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. Outstanding creative is necessary to win a coveted ECHO and is one of three required qualities. Award recipients must also have superb marketing strategy and excellent results. ECHO is unique among international competitions because no other awards competition looks at the direct marketing discipline in such totality.
The elite group of entries was carefully reviewed by some of the top marketers and creative professionals in the direct marketing field to determine the ultimate ECHO Winners, Leaders and Finalists in 12 business categories.
Each year, over 1,000 marketers and agencies submit campaigns for consideration. QuantumDigital competed in the Business and Consumer Services category for its accomplishments and excellence in its 2011 Marketing Innovation & Discovery Summit campaign.
The 2011 Marketing Innovation & Discovery Summit campaign was a highly personalized, multi-touch, cross-media campaign to attract executives and leaders of top agencies and retail brands to attend its Marketing Innovation and Discovery Summit. QuantumDigital produced 1:1 postcards, emails, a poster, and invitation booklets with personalized URLs and QR codes that were delivered the target audience. Together with a highly targeted list and carefully timed follow-up calls, these fueled a conversion rate of 33%, which maximized attendance at this high-level summit and helped bring in $90,000 of new business within one week.
“Being named a Finalist in the ECHO Awards is an important achievement,” said Eric Cosway, EVP and CMO, QuantumDigital. “It means that top marketers and creative minds have agreed that the nominee is worthy of national recognition. We congratulate all of the other finalists and award winners on their achievement and are proud to be named part of such an impressive group.”
The results of the competition were announced on Tuesday, October 4th during a black tie optional dinner and gala at the DMA2011 Conference & Exhibition in Boston, MA. Rigorous scoring standards assure that the very best work receives ECHO honors.
Details about 2011 ECHO Awards and the list of Finalists, Leaders, and Winners in all categories are available at http://www.dma-echo.org/gallery.jsp.
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.com or follow on Twitter @QuantumDigital.