Jamba Juice of Bakersfield Quickly Boosts Traffic and Sales by Ten Percent with Integrated Social and Mobile Campaigns, Using Trumpia’s SMS and QR Code Marketing

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Bakersfield-based Jamba Juice Franchise owner with four stores uses Trumpia’s SMS Marketing and Facebook postings to build its mobile marketing database, boost in-store traffic and increase sales.

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we were right about our hunch that Trumpia would provide us with the most direct, immediate and affordable way to connect with local residents

Jamba Juice of Bakersfield, which owns and operates four local franchises of the popular better-for-you beverage and food company, is using Trumpia’s bulk SMS and QR Code Marketing combined with Facebook marketing to increase its in-store traffic by around ten percent. As a result of the increased traffic, Jamba Juice of Bakersfield has realized a significant boost in its sales.

Trumpia is the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single, unified web-based platform.

The Bakersfield-based business attributes some of its success to creating and placing signs at each store, inviting prospective customers to connect for special daily deals by texting its mobile keyword, Jamba, to its premium short code, 99000, or scanning a Quick Response (QR) Code.

The business also promotes its daily deals on its Marketplace Jamba Facebook fan page, encouraging people to opt-in to its mobile marketing database to receive special coupons that are usable at this particular outlet, which is just one of its four locations in the north-westernmost part of the city.

For example, the Jamba Juice franchisee routinely posts messages on its Marketplace Jamba Facebook fan page that call upon visitors to text its mobile keyword to receive a “buy one get one free (16oz) smoothie deal.” In doing so, the business is growing its Facebook following and, at the same time, using Trumpia’s mobile text marketing feature to get more customers to come into the store.

Using both Trumpia’s SMS text marketing and QR Code marketing features in this way, Jamba Juice has grown its opt-in mobile database to around 1000 customers in just two months across all of its four stores.

Jamba Juice of Bakersfield typically sends out mobile coupons and deals to this SMS marketing database at least once a week. Customers can redeem the coupon simply by showing the coupon message stored on their phones.

“While we considered many marketing options, we decided to exclusively use Trumpia’s mobile text and multi-channel marketing platform,” said Brett Thomas, owner of Jamba Juice of Bakersfield. “We’re glad that we did and we were right about our hunch that Trumpia would provide us with the most direct, immediate and affordable way to connect with local residents and quickly build a loyal following. The return on investment that we’ve enjoyed since we began using Trumpia’s platform has been tremendous.”

“Jamba Juice of Bakersfield’s use of our SMS text marketing and cross-channel messaging capabilities is a perfect example of how small businesses can harness the power of Trumpia to quickly build their market presence, establish their brand and gain results – more quickly than any other marketing strategy or tactic,” said Derek Rhie, co-founder and director of sales and support for Trumpia. “We’re honored to help Jamba Juice of Bakersfield and other small business owners build vibrant, successful businesses in a tenth of the time it would take them to do so with a single channel or more traditional media.”

About Jamba Juice Company
Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), signature frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select Jamba Juice stores and retailers across the nation. Jamba has more than 740 locations nationwide with a growing presence in airports, malls, and college campuses. Fans can find out more about Jamba's locations as well as specific offerings and promotions by visiting the Jamba Juice website at http://www.jambajuice.com or by contacting Jamba's Customer Care team at 1-866-4R-FRUIT (473-7848).

About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia’s multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia’s patented technology directly from Trumpia or through one of its resellers. With Trumpia’s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia’s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia’s support team is available to serve customers seven days a week -- Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia’s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-255-4611.

Media Contact:
Andrea Corry
1-888-255-4611 ext 882


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