Attunity Introduces Cloud Data Replication Software for Loading Data to Microsoft SQL Azure

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Attunity Replicate offers innovative ‘click-2-replicate’ solution for loading data efficiently from heterogeneous databases

Attunity: Provider of Real-time Data Integration Solutions

Attunity: Provider of Real-time Data Integration Solutions

Being the first to offer such capabilities strengthens Attunity’s leadership in the data replication market as well as the strategic value we bring Microsoft, its partners and customers.

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration software, announced today that Attunity Replicate, its innovative data replication software with ‘click-2-replicate’ design, now supports loading data to Microsoft SQL Azure, helping organizations to capitalize on the value of cloud computing with the Windows Azure Platform. Attunity will present Attunity Replicate with support for SQL Azure at the PASS Summit, the premier conference for SQL Server professionals, October 11-14, in Seattle, WA.

Microsoft SQL Azure is a highly available and scalable cloud database service built on SQL Server technologies and is a key component of Microsoft’s cloud strategy. Using data replication to load data into SQL Azure helps organizations accelerate cloud adoption, reduce risks and derive value faster in building hybrid solutions where data exists both in the data center and in the cloud.

Attunity Replicate is high-performance data replication software that enables efficient and frequent loading of data from many databases into Microsoft SQL Azure. With its ‘click-2-replicate’ design, the Attunity solution simplifies user experience, replacing the need for complex and costly custom development projects with a packaged and managed solution that is fast to learn and implement, delivering quick time-to-value.

"Attunity Replicate’s support for heterogeneous data replication to SQL Azure is a solution aimed at helping customers easily and quickly move data in a cloud computing environment,” said Douglas Leland, General Manager, SQL Server Product Management, at Microsoft.

Attunity Replicate fully automates the loading process into SQL Azure, starting with the generation of target tables in the cloud, continuing with full load of the data, and following with incremental updates. It is designed with optimizations for efficiently loading data from on-premise databases to SQL Azure databases in the cloud. It also leverages log-based technology that captures and delivers transaction changes with minimal impact on source database systems including Oracle, SQL Server and DB2.

“Attunity Replicate simplifies and accelerates the process of getting data into SQL Azure, adding value for virtually any organization looking to capitalize on the Microsoft SQL Azure cloud platform,” explained Shimon Alon, chairman and CEO of Attunity. “Being the first to offer such capabilities strengthens Attunity’s leadership in the data replication market as well as the strategic value we bring Microsoft, its partners and its customers.”

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About Attunity
Attunity is a leading provider of real-time data integration software that enables access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our offering includes software solutions such as data replication, real-time change data capture(CDC) and real-time data connectivity, as well as enterprise file replication and managed-file-transfer(MFT) offered through our RepliWeb division. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit and join our community on Twitter, Facebook and LinkedIn.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity’s new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Itamar Ankorion, VP Business Development and Corporate Strategy, Attunity
Tel. 781-730-4071


Erica Burns, PAN Communications
Tel. 617-502-4340

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