"Our approach to offering luxury swimwear is to cherry-pick a unique selection of exclusive designers and watch them grow through our platform with a variety of different strategies,” Mayra Jimenez CCO, The Orchid Boutique.com
New York, NY and Miami, FL (PRWEB) October 11, 2011
TheOrchidBoutique.com, the country’s leading online designer swimwear retailer, has retained Cece Feinberg Public Relations to create and execute its national public relations campaign.
Cece Feinberg Public Relations, an established firm specializing in fashion and luxury goods with offices in New York and Miami, will implement a dynamic and focused on-going media campaign to promote TheOrchidBoutique.com as the e-commerce leader for stylish and innovative swimwear and accessories. The new campaign begins immediately by introducing members of the fashion and lifestyle press to TheOrchidBoutique.com’s roster of exclusive brands.
"We are thrilled to be chosen as TheOrchidBoutique.com’s agency of record. Mayra Jimenez and Ivan Rincon have an exciting entrepreneurial vision and we look forward to building on their current success by taking them to the next level,” said Cece Feinberg, President of Cece Feinberg Public Relations.
Since its launch in 2007 by husband and wife team, Mayra Jimenez and Ivan Rincon, TheOrchidBoutique.com has become the leading online shopping destination for discerning women who crave style and sophistication in their beachwear. Jimenez personally views each collection and curates the product mix to create a distinctive assortment of classic and fashion-forward styles. “Our approach to offering luxury swimwear is to cherry-pick a unique selection of exclusive designers and watch them grow through our platform with a variety of different strategies,” adds Jimenez. The retailer offers pieces from both established and emerging designers including Nanette Lepore, L*Space Swimwear, Vix, Beach Bunny, Maui, Sabz, Maaji and Doppia. Committed to bringing both quality and originality to its customers, TheOrchidBoutique.com also offers a wide selection of cover-ups, jewelry and bags to complete the flawlessly chic beach look.
TheOrchidBoutique.com recently moved their corporate headquarters from Washington DC to Miami, Florida. The company also runs Swim Couture (http://www.theorchidboutique.com/blog/) a blog that dishes scoop on celebrity swimwear news, the latest trends, and advice on choosing the perfect swimwear for your body type. Visitors can sign up to receive a free newsletter, like them at Facebook.com/TheOrchidBoutique, follow at Twitter.com/OrchidBtq, and enjoy videos at Youtube.com/TheOrchidBoutique.
About Cece Feinberg Public Relations
Based between New York and Miami, Cece Feinberg Public Relations is an established full-service boutique firm with an expansive client list containing names from around the globe. Specializing in fashion, entertainment and luxury lifestyle, Cece Feinberg Public Relations introduce their clients to spotlight press exposure through the finest high-profile events, editorial exposure and creative marketing campaigns.