MEF Global Consumer Survey Reports 26% of US Consumers Would use Mobile to Make Purchases More Often if Security Issues Were Addressed

Share Article

MEF calls for industry action after security fears cited as greatest barrier to wide spread usage.

Mobile is increasingly the primary platform for Internet access, according to today’s Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.

Based on research conducted among over 8,000 respondents in nine countries across five continents, the MEF GCS found that globally, 72% access the mobile Internet on a daily basis with 18% no longer using fixed-line Internet access whatsoever. In each individual market, the number of consumers accessing the mobile Internet is higher than the number accessing fixed-line Internet - 73% in the U.S. are accessing the mobile Internet daily.

Mobile Banking is widespread

The report also illustrates how consumers are engaging in banking, payments and commerce via mobile. Fifty percent of respondents in the U.S. have engaged in some form of banking or financial activity on their mobile device, including checking their balances and transferring funds, while 22% of North Americans have paid a bill via their mobile device.

Mobile Commerce: Considerable scope for growth

Eighty-three percent of U.S. participants reported using their mobile phone to research or purchase a digital or physical product. Findings across all regions concur that the vast majority of respondents actively use their mobile for the purchase of goods and items.

“This research demonstrates how mobile has increasingly become the platform of choice for Internet access and reinforces how consumers are using mobile-connected devices for a wide range of content and commerce activities including research, payments and financial activities.” commented Rimma Perelmuter, MEF Executive Director. “MEF’s GCS report provides invaluable insights to both mobile specialists and new entrants to the wider ecosystem looking to gain a deeper understanding of the evolving mobile habits of consumers across developed and developing markets.”

The U.S. is proactively addressing barriers to adoption

The GCS Report also cites security as the biggest barrier to M-Commerce adoption. North American Chair of MEF Gary Schwartz commented, “This global research illustrates many positive findings regarding consumer engagement across a diverse range of mobile content and commerce activities in developed and developing markets. However, with 27% of global consumers stating they would use mobile to make purchases more often if security issues were addressed, this lack of trust inhibits mobile’s full potential to meet growing consumer demand is a clear industry call to action. There is still much work to be done, and MEF North America’s M-Commerce initiative is already addressing the issue of security as a core focus. We invite all forward looking companies to take part in this exciting initiative.”

The full report is available to download here

Notes to Editors

Markets surveyed were: Brazil, Egypt, India, Indonesia, Qatar, Singapore, South Africa, the UK and the U.S.

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade body for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

For further information and a full list of members please visit: http://www.mefmobile.org

About the MEF Global Consumer Survey Report

Based on research conducted by On Device Research across 8,350 respondents, the MEF Global Consumer Survey and nine Country Data-sets are available for MEF members to download in their entirety for free and also available to non-MEF members at a cost of £1999. http://www.mefmobile.org/initiatives/mef_industry_surveys/mef_global_consumer_survey/

For queries or to discuss joining MEF please contact Marjorie DeHey Daleo.

For more information on the MEF M-Commerce initiative or any aspect of MEF’s Policy and Initiative work please contact Miranda Roberts.

MEF North America
Marjorie DeHey Daleo
General Manager MEF North America
marjorie(at)mefmobile(dot)org
323-316-8574

Press contact
Anthony Dillistone
Anmore Media International
Tony(at)anmoremedia(dot)com
323-315-0103

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tony Dillistone

604-765-2460
Email >
Visit website