Passenger Announces its Social Brand Intelligence v4.0 Platform Release

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Passenger (http://www.thinkpassenger.com), the leader in social brand community technology and services, released its Social Brand Intelligence Platform v4.0 (SBIv4) to enhance the member experience and promote co-creation and innovation.

Passenger Social Brand Intelligence
GE’s Executive Director Global Marketing, Steve Liguori, states, "Passenger continues to do a great job listening and responding to the evolving needs of our user base.”

Passenger, the leader in social brand community technology and services, released its Social Brand Intelligence Platform v4.0 (SBIv4) to enhance the member experience and promote co-creation and innovation. This release is the result of extensive collaboration with a number of strategic customers, and addresses the need for tools that allow customer-driven innovation to be faster and easier.

GE’s Executive Director Global Marketing, Steve Liguori, states, “As the GE MarkNet community’s needs have evolved, so have the requirements we have for the Passenger technology platform. SBI v4.0 has incorporated many of these new requirements and Passenger continues to do a great job listening and responding to the evolving needs of our user base.”

“The goal for SBIv4 is to enhance the member experience and encourage ideation and co-creation from our community members,” said Passenger’s CEO Bahram Nour-Omid. “The SBIv4 release improves the community user interface 'look & feel'. Further, the enhancements to the Passenger mobile application and 'Ideas' functionality solidify Passenger as a category leader in Innovation.”

SBIv4 highlights include enhancements to make the Passenger platform more conducive to R&D, member-driven ideation and product innovation strategy. The “Ideas” feature allows community members to submit their ideas and invite other members to comment and rate their ideas. The mobile application allows members to submit ideas with photos and video on the go, at the point of inspiration. Also, a patent-pending redesign of the live chat feature offers an improved user experience.

Passenger has dramatically increased its pace of product innovation with two other major releases over the past six months. Passenger’s social brand intelligence capabilities enable customers to utilize member-driven innovation from the community to increase their efficiency, competitiveness, productivity and market share.

About Passenger
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger's technology, combined with expert community management and member engagement services, allows your brand to leverage your community to inform research, product development, and marketing decisions at social speed. In addition, all of the data collected from across the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, providing a holistic view of your social brand community and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.

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Ashley Felts

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