From Emmy Awards Swag Bags to Recognition by Local Chocolate Lovers, Success in Any Economy is Sweet for Matisse Chocolatier

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Chocolates from Popular Englewood, NJ Shop Featured in Daytime Emmy® Gift Bags; Store Voted To Top Spots for Chocolate by Bergen County Readers, Plans Expansion into Rockland County

Matisse Chocolatier, the chocolate shop in Englewood, N.J. that “has you covered in chocolate,” has enjoyed some sweet success recently—Matisse’s homemade chocolates were included in the 2011 Daytime Emmy® Awards Show Gift Bags program in June. Owner Lucille Skroce and her staff prepared 1,000 bags of the shop’s signature chocolate-covered pretzels and assorted chocolate fruit and nut bark for the Daytime Emmy® swag bags. The 38th annual Daytime Emmy Awards were held Friday, June 17, 2011 at the Las Vegas Hilton in Las Vegas, Nev.

Skroce, who has co-owned the store with her husband Vlado since 1995, was approached by the gift and promotions firm that produces the Emmy® awards gift bags about including its chocolates as a unique way to provide business visibility in a bad economy. Skroce said yes and immediately got the staff working on the project. The gift bags were distributed to awards show attendees and presenters.

“We hand-dip all our chocolate-enrobed specialties,” said Skroce of the many chocolate-covered fruits, nuts, chips and pretzels the store is known for throughout Bergen County in northern New Jersey. “Putting together 1,000 custom bags of chocolates was a lot of work but we made it all happen within just three days.”

Skroce explained that the milk and dark chocolate had to first be tempered, then trays of chocolate bark with fruits and nuts were made and cut, and each pretzel was hand-dipped into the confection; after cooling and assembly the bags—brown polka-dot print, each tied with ribbon—were shipped out west to be inserted into the gift bags.

From Emmy® Awards to Reader Awards
Coming on the heels of the Emmy order, Matisse Chocolatier won first place in the chocolate shop category of the Jewish Standard newspaper’s 2011 Reader’s Choice Survey. The newspaper, which caters to the Jewish community throughout Bergen and Passaic counties, showcased Matisse in its July 29th issue in a special Reader’s Choice Supplement as well as online at Matisse Chocolatier is under kosher supervision.

In September, Matisse Chocolatier tied for first place in the chocolate category in another annual contest, the Best of Bergen: Readers’ Choice Awards 2011, sponsored by Bergen Health & Life, an upscale lifestyle magazine. Matisse was a featured exhibitor and announced as a winner at the publication’s annual BergenFest event, and the shop was included in the magazine’s September issue. Matisse previously had been voted “best chocolatier” by Bergen Health & Life readers in 2008; readers of the Record, Bergen County’s daily newspaper, awarded Matisse Chocolatier “best chocolate-dipped apple in Bergen County” in 2007.

Expansion Plans in Neighboring County
Being recognized and well-established in Bergen County, the Skroces now have their eyes on a second location in neighboring Rockland County, in the town of Orangeburg, New York. The new store, which the owners hope will be open in time for the holiday shopping season, will be supplied daily by fresh deliveries of chocolate confections from the factory in Englewood.

“It’s time to expand,” noted Lucille Skroce. “We have a strong following, as evidenced by the recognition we have received by our customers, and even in a down economy, people find ways to treat themselves and those they love to chocolate. It’s a bit of an indulgence but it’s worth it.” In addition to being delicious and a mood enhancer, Skroce pointed to chocolate’s potential health benefits when consumed in moderation, especially dark chocolate. Although study results are inconclusive, some evidence has shown that dark chocolate’s antioxidants and flavonoids have been linked to reduced chronic inflammation in body tissue, lower blood pressure (and improved heart and circulatory health), and a reduction in cell damage that can spur tumor growth.

Matisse Chocolatier is located at 260 Grand Avenue in Englewood, New Jersey. In addition to making and selling fine chocolates and chocolate-dipped confections, molded chocolates, chocolate platters and gift baskets, the shop offers chocolate-making classes for adults and special events and children’s parties in its party room. For more information contact Lucille Skroce at (201) 568-2288 or visit


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Caryn Starr-Gates
StarrGates Business Communications
(201) 791-4694
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