SecondMarket Names Lauren Sorof Head of Events

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Former NYSE Euronext marketing head joins leading alternative investments platform.

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“Lauren brings tremendous experience from the NYSE, and her insight will be invaluable as we continue to establish ourselves as thought leaders surrounding all alternative investments," said SecondMarket Founder and CEO Barry Silbert.

SecondMarket, the leading marketplace for alternative investments, announced today that Lauren Sorof has been named the company’s Head of Events. Prior to joining SecondMarket, Sorof most recently served as Managing Director and Head of US Event Marketing at NYSE Euronext. Sorof will lead SecondMarket’s events program in both New York and San Francisco, and will create and produce exclusive SecondMarket events as well as manage SecondMarket participation in sponsored outside conferences.

“We are thrilled to have Lauren join the SecondMarket team,” said Founder and CEO Barry Silbert. “Lauren brings tremendous experience from the NYSE, and her insight and familiarity with the financial markets and event production will be invaluable as we continue to establish ourselves as thought leaders surrounding all alternative investments.”

At NYSE Euronext, Sorof was responsible for overseeing nearly 1,000 events annually including the daily Opening and Closing Bells, and supervised the commercialization of the NYSE Euronext event rental space. Sorof also drove NYSE’s in-house event marketing strategy, developed the NYSE events website and social media platform, and created an in-depth visibility program showcasing the exchange’s facilities.

“I am excited to be a new addition to SecondMarket’s dynamic team,” said Sorof. “SecondMarket is truly disrupting the financial markets, and I look forward to building events and conferences that will highlight the innovation the company is bringing to Wall Street.”

Sorof previously worked as Vice President of Events at Citigroup for over five years and has also planned events for companies such as PepsiCo, Hitachi, JanSport, Levi Strauss & Co., and Microsoft. Sorof earned her Bachelor of Science degree in Psychology from the University of Maryland at College Park.

About SecondMarket
SecondMarket is the leading marketplace for alternative investments. It has become the online destination for accessing market data, building your investor network and transacting in assets such as private company stock, structured products, public equity and bankruptcy claims. SecondMarket centralizes and simplifies secondary market activity by connecting buyers and sellers, and providing world-class market and operations expertise. SecondMarket has over 75,000 participants including global financial institutions, regional and community banks, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors. SecondMarket’s shareholders include FirstMark Capital, New Enterprise Associates (NEA), SVB Financial Group (Nasdaq: SIVB), the Li Ka-Shing Foundation, Dunearn, a subsidiary of (Singapore) Temasek Holdings, and The Social+Capital Partnership L.P. SecondMarket is a registered broker-dealer (Member FINRA, MSRB and SIPC) and is a SEC-registered Alternative Trading System. The company was selected as a 2011 Technology Pioneer by the World Economic Forum in Davos, Switzerland. For further information, please visit http://www.SecondMarket.com.

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