Arlington, VA and Milwaukie, OR (PRWEB) October 11, 2011
buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and TFAW.com, one of the largest comic book retailers in the nation selling comic books, graphic novels, toys, statues and other pop culture-related goodness, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.
TFAW.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, TFAW.com increased its order conversion rate by 7.7%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.
“30 years of experience has shown us that having an outstanding selection of comics and taking special care of each and every customer is our key to success,” said Andrew McIntire, Sr. Director of Retail Operations for Things From Another World. “buySAFE’s A/B testing proves the 3-in-1 Guarantee is valued by our customers and supports our goal of creating the best and safest online shopping experience possible.”
"We are excited to partner with such a successful and well established company like Things From Another World," added Rick Castello, Enterprise Sales Manager at buySAFE, Inc. "The A/B testing proves whether your company is just starting out or an established brand like Things From Another World, the 3-in-1 Guarantee is an excellent way for online retailers to expand their customer base."
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
Founded in 1979, Things From Another World is the premier retailer of comics, toys, collectibles, and pop-culture geek goodness, both in Portland, Oregon and online at http://www.TFAW.com. Over the past 30 years they have expanded to stores in Milwaukie, Portland, Beaverton, and Universal Studios Citywalk in Los Angeles. They are one of the largest comic book retailers in the nation.
For more information, visit: http://www.tfaw.com
For Media Contact:
Hans Dreyer, VP
703 778 4445 x 110
Things from Another World, Inc.
Andrew McIntire, Sr. Director of Retail Operations
503 905 2395