Truaxis CEO Schwark Satyavolu to Speak On Improving Loyalty Programs through Analytics at Airline Travel & Payments Summit

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Session will explore why loyalty programs must evolve to not only lower costs, but also drive better results for both card issuers and customers

On October 13, at the Airline & Travel Payments Summit in Toronto, Canada, Schwark Satyavolu, co-founder and CEO of Truaxis(formerly BillShrink), will lead a discussion on improving loyalty programs through better data and segmentation and insight during a session titled “The Market of One: Driving Revenue and Loyalty Through Personalized Offers.” Schwark will discuss why loyalty programs must evolve to not only lower costs, but also drive better results for both card issuers and customers. During his session, he will draw industry examples from Truaxis’ award-winning StatementRewards technology, which uses an advanced patent-pending algorithm to deliver customized merchant deals to customers directly within their online debit/credit statements and mobile devices.

This is the fifth year for the Airline & Travel Payment Summit (ATPS), which has become the industry standard for developing best practices for airline and travel payment acceptance and fraud prevention. This year will also combine the Co-Brand Partnerships Conference, the only dedicated conference for airline co-branded credit card partnerships and revenues.
ATPS/Co-Brand 2011 will take place from October 12-13 at the Hilton Toronto.

Schwark Satyavolu frequently speaks about innovations in retail marketing, data analysis and financial technologies. He is the co-founder and CEO of Truaxis, a provider of personalized, in-statement rewards. Satyavolu has decades of experience using technology to solve real-world problems and has co-founded two companies based on this concept. Prior to co-founding Truaxis, Satyavolu co-founded Yodlee and served a variety of functions, including CTO. Schwark also previously worked at Microsoft and served as an entrepreneur in-residence with Bessemer Venture Partners.

About Truaxis
Truaxis (formerly known as BillShrink), the company behind StatementRewards and BillShrink.com, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Launched in October 2010, Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis’ award-winning technologies have been recognized twice by Finovate as a “Best in Show” and have received accolades from The New York Times, American Banker, Consumer Reports, Forbes, The Today Show, CNN, FOX, ABC and CBS, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit http://www.truaxis.com.

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