Oceanside, CA (PRWEB) October 12, 2011
Metabolic Response Modifiers (MRM), an industry leader in Sports Nutrition and Health Supplements is teaming up with AquaConneXions®, a research and development company based in Melbourne, Australia, to develop unique formulations designed for optimizing hydration.
MRM and AquaConneXions® define hydration as the optimal management of water at all levels in the body from the systemic down to the cellular level. It follows that correcting dehydration is an important step that an individual can take towards improving overall health and wellness. With this in mind the two companies have collaborated to Hydration Factor™, a 100% All Natural powdered beverage mix designed to optimize hydration. Commonly recommended hydration strategies like increased water intake or the addition of electrolytes are not always sufficient to ensure optimal hydration. Hydration Factor™ provides the tool to do this.
MRM is committed to the enhancing and maximizing consumer health and personal well-being by expanding into the hydration industry. MRM is passionate about the development of innovative nutritional supplements that reflect sound, clinical science, experimental data collection, interpretation, and application. MRM’s primary objective is to enhance the public’s ability to make informed healthcare decisions in order to improve their quality of life.
“Our collaboration with MRM puts our unique technology in very good hands. MRM has a reputation for producing innovative and highly effective supplements that are always backed by sound science” said Dr. Jaroslav Boublik, AquaConneXions® US-based Scientific Director.
“MRM’s mission is to find technical advancements in nutrition which utilizes active ingredients discovered in nature” said Mark Olson, CEO of MRM.
About AquaConneXions Pty Ltd.
AquaConneXions® provides patented technologies in the field of hydration optimization (http://www.aquaconneXions.com). AquaConneXions® has been at the forefront of hydration research since their incorporation in 1994 and has recently opened an office in San Diego, CA to expand their research and licensing activities in the US market. The Aqua Hydration Technology™ is currently patented in 25 countries and is available for use under license to increase the hydration capability of food and beverage products.