Cindy Vanegas, executive producer of ShoesTV commented, “With the redesign of ShoesTV, we are thrilled to offer shoe news content in a more social and streamlined way, a way that will enhance online users’ experience.”
Santa Monica, California (PRWEB) October 11, 2011
ShoesTV (http://shoes.tv/), the first online TV site dedicated to providing shoe-related news and entertainment around the clock, today announced the launch of its site redesign that features a larger focus on news content and ease of navigation. With the updated ShoesTV, shoe lovers everywhere can easily access breaking news, the season’s hottest shoe trends and tips for donning them, designer interviews and sneak peeks into favorite celebrities’ shoe closets.
More than half of American shoppers research products and trends online before making a purchase, according to a recent survey released by the Pew Research Center. The new ShoesTV responds to this growing demand for an interactive style and news resource for shoe lovers. Highlights include exclusive “DESIGNER DISH” interviews with designers like Steve Madden and Christian Siriano, “Carpet Crasher” coverage from the hottest red carpet events and sneak peeks into celebrity shoe closets.
Cindy Vanegas, executive producer of ShoesTV commented, “Our expanding audience is comprised of stylish, sophisticated and smart users who actively search for the inside scoop on fashionable footwear. With the redesign of ShoesTV, we are thrilled to offer shoe news content in a more social and streamlined way, a way that will enhance online users’ experience.”
For example, users are encouraged to share ShoesTV articles and videos on their social networks of choice in one click, making it easier for every fashionista to be “in the know.” Additionally, all shoe lovers are invited to submit footwear news for consideration to be featured on ShoesTV. To submit story ideas, users can visit the homepage (http://shoes.tv/) and click on the link that says, “Send us your shoe news.”
ShoesTV’s redesign benefits not only fashionistas, but also designers, brands and retailers, by functioning as a new, optimized advertising platform to reach a specific audience of shoe lovers. Vanegas added, “We anticipate a large increase in our site’s traffic with the redesign, and since ShoesTV both informs and entertains the style-conscious, it’s a perfect advertising solution to reach a targeted demographic.”
Well-positioned for success, the new ShoesTV is a picture of today’s fashionista: social, informed and fabulously equipped to take on any hot trend.
ShoesTV (http://shoes.tv/) launched in August 2010 as the first internet-based TV site to feature footwear-focused videos with an entertainment and celebrity angle. Owned and operated by SurfMyAds.com, Inc., the site serves as an extension of the popular shoe shopping engine, myShoes.com. ShoesTV offers shoe-centric shows featuring exclusive celebrity interviews, designer profiles, red carpet coverage, industry highlights, shoe and brand reviews, how-to style tips, and much more. For more information on ShoesTV, please visit http://shoes.tv/.