Tarot.com Launches Invite-Only Exclusive Beta

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Throughout the month of October, approved Beta members will receive VIP access to experience the enhanced Tarot.com Beta site, which combines enhanced content and intuitive functionality to provide the most authentic interactive divination experience found anywhere online.

The new Tarot.com Beta site includes free readings and reports and daily, interactive content such as daily Tarot cards, horoscopes and more.

Tarot.com (http://www.tarot.com), the leading online destination for anyone seeking insight into relationships with others and themselves, released invitations today to its private Beta site at http://beta.tarot.com. Throughout the month of October, anyone can request an access code to the Tarot.com Beta program. Approved Beta members will receive VIP access to experience the enhanced Tarot.com Beta site, which combines enhanced content and intuitive functionality to provide the most authentic interactive divination experience found anywhere online.

Tarot.com provides authentic, interactive content (including more than 50 free and paid reports, daily horoscopes, video series, forums, articles and blogs) from the world’s leading experts in ancient divination disciplines such as Tarot, Astrology, the I Ching, Numerology and Feng Shui, which civilizations have used for centuries to seek answers to some of life’s greatest questions.

“This new incarnation of Tarot.com is the first of many on the horizon,” said Jessica Abel, General Manger of Daily Insight Group, which owns Tarot.com and sister sites Dailyhoroscope.com, Numerology.com, Decoz.com and Twittascope. “Though the changes are great, one thing will remain intact – our mission to innovate, lead and expand the digital divination space by offering world-class digital experiences, content and community services to all levels of interest."

A limited number of Beta users will be selected from the site’s existing six million members and new users (you do not need a Tarot.com account to receive a Beta invite). Those selected to preview the Beta site will be able to invite up to five friends to join them on the new Tarot.com throughout October. Tarot.com will continue running its popular original format (http://www.tarot.com) during this Beta preview period before opening up the Beta to all users. Tarot.com’s development team will seek feedback from its most engaged Tarot.com Beta users to guide future releases.

What’s New with the New Tarot.com?
The new Tarot.com Beta site includes free readings and reports and daily, interactive content such as daily Tarot cards, horoscopes and more. Users can also access their favorite content and article features they are used to from the current site. A more streamlined and social format allows users to express themselves with custom avatars and a more comprehensive profile page.

The new Tarot.com Beta will ultimately feature member badges and prizes users can unlock as they set goals for themselves and explore the various divination channels. Improved commenting and sharing features allow users to express their thoughts, feelings and reactions and will promote a greater sense of community and a shared passion for divination throughout the Beta site.

The new site also includes a major technology upgrade, which takes advantage of bleeding-edge HTML5, CSS3, caching and database techniques to optimize the site for load, cross-browser rendering, mobile, tablets and more. This technology initiative is an important part of the site’s plan to enhance the user experience, regardless of which hardware device the site is viewed on.

Tarot.com’s experts will also provide much-needed insight around upcoming important cosmic events such as:

  •      11/11/11, a one-of-a-kind date that may mark an effort to find common ground on a global scale.
  •     Mercury Retrograde, which will next occur November 23 – December 13, 2011 when Mercury starts spinning backwards, thus adding to an already stressful holiday season with interruptions in communication and travel.
  •     December 21, 2012- End of the Mayan Calendar marks a topical and controversial look at what our future holds. Tarot.com experts will offer advice and well-documented advice for how to navigate hype from helpful message.

Future releases to the new Tarot.com will include a gaming interface for popular readings and reports and improved back-end technology for a faster, more intuitive user experience. The complete Tarot.com re-launch is expected to be complete by the end of 2012.

“This exciting technological expansion will challenge us to find new and inspirational ways to expose as many people as we can to the power of these divination tools,” said Abel.

Tarot.com’s virtual currency system will be the backbone of the new Beta.tarot.com as it continues to evolve and expand. Users will be able to purchase Karma Coins by credit card, PayPal or check or money order and also, as always, users can earn and win Karma Coins. There are currently more than 730 million Karma Coins in circulation among the site’s six million members.

About Tarot.com
Tarot.com.com is the leading online provider of authentic interactive divination experiences to more than six million members. The interactive website offers articles and user-driven divination experiences in tarot, astrology, numerology, feng shui and the I Ching, with affiliate psychic reading services. Tarot.com earns revenue through its own online currency of Karma Coins®, as well as through paid reports and ad sales. The website also offers free readings and reports throughout its channels, as well as daily horoscopes and video series and a variety of personal blogs maintained by divination experts.

Launched in 1999, Tarot.com is Daily Insight Group’s first online property. Daily Insight Group also owns DailyHoroscope.com, Numerology.com and Twittascope, a Twitter application that distributes more than 100,000 horoscopes to Twitter subscribers daily.

In October 2011, Tarot.com launched a private, invite-only Beta site at http://beta.tarot.com.

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