New Life Insurance Rules Engine in Apptical PURETM Improves Speed of Underwriting Decisions

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Apptical PURE authoring tools allow insurers to create, manage and modify product-centric rules that are unique to the life insurance industry

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Finally, the proverbial black box has been shattered. Now life insurers can freely manage this critical aspect of product functionality.

Apptical Corp. announced today that a rewrite of the Apptical PURE rules engine has been released. PURE TM is an on-demand, product-centric life insurance rules engine that supports the authoring, testing, deployment and management of business and underwriting rules. The engine uses the product-centric rules to interrogate and evaluate different types of data and choose the appropriate rating class. The rule authoring interface includes a natural-language vocabulary that enables the simple authoring of complex industry specific rules. The result, after processing, includes the appropriate rating class, dialog to communicate the rating class, and a commentary of all rule hit activity describing in detail why a rule was determined to be a hit.

Typically life insurance company users must rely on “black box” closed debit and credit point based systems or systems where they can’t author product-specific rules. Apptical has recreated its PURE life insurance rules engine with the addition of new product management, rule authoring, and administration tools to help customers better manage their life insurance offerings and the rules that pertain to them. Using PURE, insurers are now able to author product rules thereby enabling them to better manage product eligibility predictions earlier in the sales and application process up to and including the point of sale.

"Finally, the proverbial black box has been shattered. Now life insurers can freely manage this critical aspect of product functionality. PURE encompasses not only a strong formulary but also a complex methodology of proactive rule set capabilities that can impact eligibility decisions at the point of sale," said Ann Dudte, Director of Professional Services at Apptical. "The new user interface with rule authoring capabilities will allow Apptical customers to manage and control Life insurance rules for their respective products by enforcing the exact appropriate product rules and restricting cost per application."

With ever increasing price pressures, insurers need a way to rate or decline earlier in the sales process to help protect the time investment of their producers. If their products can be approved at the point of sale, a benefit is provided to the applicant and the producer if one is involved. It is critical that rule authors can command specific reflexive questions are asked not only as a result of a disclosure but as a result of any type of rule hit involving third party data.

PURE, developed by Apptical, is a comprehensive, web-based solution that enables underwriters, medical directors, actuaries and business life insurance professionals to author product centric rules and streamline the sales process for their producers without compromising the quality of the underwriting process. The service is available on demand 24x7. When a request is submitted to PURE, the response is available in as little as ten seconds depending on the speed of the third party data responses. Rules can be based on a variety of different criteria including thresholds for minimum and maximum cost, and clinical appropriateness of the product ordered.

In addition to the rules, PURE allows rule authors to add one or more custom reflexive questions based on disclosure data or the results from any third party data response. Rules can then be authored against the disclosure data resulting from the reflexive questions and can effect the rating.

PURE can be used with teleunderwriting, life insurance telephone interviews, and electronic applications.


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